Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Sweetened Plum |
| SKU | HGSW 3016 |
| Hex | #C9B0AB |
| RGB | 201, 176, 171 |
| HSL | 10°, 22%, 73% |
| LRV | 46 |
| Undertone | warm red tone |
| Family | Pink |
About HGTV Home by Sherwin-Williams Sweetened Plum
Sweetened Plum sits in the mid-range at LRV 46, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Sweetened Plum is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Sweetened Plum within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C9B0AB in HSL space. Pair Sweetened Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Sweetened Plum Equivalents at Other Brands
Matching Sweetened Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3016 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Sweetened Plum
The closest Sherwin-Williams equivalent of Sweetened Plum is Insightful Rose (SW 6023). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 46 vs 46). If Sherwin-Williams is your counter, order Insightful Rose and you'll get the same color. See the full Insightful Rose swatch →
Behr Equivalent of Sweetened Plum
Behr's nearest match is Vintage Tea Rose (HDC-CT-07A), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 47 vs 46) and carries a warm red undertone, so it substitutes for Sweetened Plum without repainting risk. See the full Vintage Tea Rose swatch →
Benjamin Moore Equivalent of Sweetened Plum
At Benjamin Moore, the closest color to Sweetened Plum is Rose Bisque (2102-50) — very close at ΔE 2.31, though not an exact twin. It runs slightly darker (LRV 44 vs 46) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rose Bisque swatch →
Valspar Equivalent of Sweetened Plum
Valspar's nearest match is Lovebug (1005-10B), visually identical in normal room light (ΔE 1). It sits at the same lightness (LRV 45 vs 46) and carries a warm red undertone, so it substitutes for Sweetened Plum without repainting risk. See the full Lovebug swatch →
PPG / Glidden Equivalent of Sweetened Plum
At PPG / Glidden, the closest color to Sweetened Plum is Velveteen Crush (PPG1060-4) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 45 vs 46) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velveteen Crush swatch →
Glidden Equivalent of Sweetened Plum
At Glidden, the closest color to Sweetened Plum is Velveteen Crush (PPG1060-4) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 46 vs 46) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velveteen Crush swatch →
Dutch Boy Equivalent of Sweetened Plum
The closest Dutch Boy equivalent of Sweetened Plum is Allegory (401-2DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 46 vs 46). If Dutch Boy is your counter, order Allegory and you'll get the same color. See the full Allegory swatch →
Dunn-Edwards Equivalent of Sweetened Plum
Dunn-Edwards's nearest match is Dusty Trail (DE6052), visually identical in normal room light (ΔE 1.12). It runs slightly darker (LRV 44 vs 46) and carries a warm red undertone, so it substitutes for Sweetened Plum without repainting risk. See the full Dusty Trail swatch →
Magnolia Home Equivalent of Sweetened Plum
Magnolia Home has no exact twin of Sweetened Plum. The nearest is Rosy Pink (JG-154) at ΔE 4.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 46 vs 46). Compare large swatches before substituting. See the full Rosy Pink swatch →
Farrow & Ball Equivalent of Sweetened Plum
At Farrow & Ball, the closest color to Sweetened Plum is Pink Drab (NO. 207) — very close at ΔE 2.04, though not an exact twin. It runs slightly lighter (LRV 49 vs 46) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pink Drab swatch →
Diamond Vogel Equivalent of Sweetened Plum
Diamond Vogel doesn't make a true equivalent of Sweetened Plum — the nearest deck color, Oak Plank (0148), is clearly different (ΔE 5). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3016 instead. See the full Oak Plank swatch →
Rodda Equivalent of Sweetened Plum
The closest Rodda equivalent of Sweetened Plum is Kind Kiss (R122). At ΔE 0.83 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 48 vs 46). If Rodda is your counter, order Kind Kiss and you'll get the same color. See the full Kind Kiss swatch →