Color spec
| Brand | PPG / Glidden |
| Name | Velveteen Crush |
| SKU | PPG1060-4 |
| Hex | #CCADA5 |
| RGB | 204, 173, 165 |
| HSL | 12°, 28%, 72% |
| LRV | 45 |
| Undertone | warm red tone |
| Family | Pink |
About PPG / Glidden Velveteen Crush
Velveteen Crush sits in the mid-range at LRV 45, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Velveteen Crush is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Velveteen Crush within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #CCADA5 in HSL space. Pair Velveteen Crush with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Velveteen Crush Equivalents at Other Brands
Matching Velveteen Crush from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1060-4 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Velveteen Crush
At Sherwin-Williams, the closest color to Velveteen Crush is Insightful Rose (SW 6023) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 46 vs 45) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Insightful Rose swatch →
Behr Equivalent of Velveteen Crush
Behr's nearest match is Vintage Tea Rose (HDC-CT-07A), visually identical in normal room light (ΔE 1.46). It runs slightly lighter (LRV 47 vs 45) and carries a warm red undertone, so it substitutes for Velveteen Crush without repainting risk. See the full Vintage Tea Rose swatch →
Benjamin Moore Equivalent of Velveteen Crush
Benjamin Moore's nearest match is Rose Bisque (2102-50), visually identical in normal room light (ΔE 1.47). It sits at the same lightness (LRV 44 vs 45) and carries a warm red undertone, so it substitutes for Velveteen Crush without repainting risk. See the full Rose Bisque swatch →
Valspar Equivalent of Velveteen Crush
The closest Valspar equivalent of Velveteen Crush is Damask Dunes (1006-10B). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 45.1 vs 45). If Valspar is your counter, order Damask Dunes and you'll get the same color. See the full Damask Dunes swatch →
Glidden Equivalent of Velveteen Crush
The closest Glidden equivalent of Velveteen Crush is Velveteen Crush (PPG1060-4). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 46 vs 45). If Glidden is your counter, order Velveteen Crush and you'll get the same color. See the full Velveteen Crush swatch →
Dutch Boy Equivalent of Velveteen Crush
At Dutch Boy, the closest color to Velveteen Crush is Allegory (401-2DB) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 46 vs 45) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Allegory swatch →
HGTV Home by Sherwin-Williams Equivalent of Velveteen Crush
At HGTV Home by Sherwin-Williams, the closest color to Velveteen Crush is Sweetened Plum (HGSW 3016) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 46 vs 45) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sweetened Plum swatch →
Dunn-Edwards Equivalent of Velveteen Crush
At Dunn-Edwards, the closest color to Velveteen Crush is Wispy Mauve (DE6045) — very close at ΔE 2.67, though not an exact twin. It runs slightly darker (LRV 42 vs 45) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Wispy Mauve swatch →
Magnolia Home Equivalent of Velveteen Crush
Magnolia Home has no exact twin of Velveteen Crush. The nearest is Rosy Pink (JG-154) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 46 vs 45). Compare large swatches before substituting. See the full Rosy Pink swatch →
Diamond Vogel Equivalent of Velveteen Crush
Diamond Vogel has no exact twin of Velveteen Crush. The nearest is Oak Plank (0148) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 44 vs 45). Compare large swatches before substituting. See the full Oak Plank swatch →
Hirshfield's Equivalent of Velveteen Crush
At Hirshfield's, the closest color to Velveteen Crush is Oak Plank (0148) — very close at ΔE 3.47, though not an exact twin. It runs slightly darker (LRV 43 vs 45) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Oak Plank swatch →
Rodda Equivalent of Velveteen Crush
At Rodda, the closest color to Velveteen Crush is Kind Kiss (R122) — very close at ΔE 2.58, though not an exact twin. It runs slightly lighter (LRV 48 vs 45) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Kind Kiss swatch →
Kompozit Equivalent of Velveteen Crush
At Kompozit, the closest color to Velveteen Crush is Oak Plank (0148) — very close at ΔE 3.47, though not an exact twin. It runs slightly darker (LRV 43 vs 45) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Oak Plank swatch →