Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Earl Grey |
| SKU | HGSW 7660 |
| Hex | #969A96 |
| RGB | 150, 154, 150 |
| HSL | 120°, 2%, 60% |
| LRV | 32 |
| Undertone | true neutral (no measurable hue) |
| Family | Gray |
About HGTV Home by Sherwin-Williams Earl Grey
Earl Grey sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Earl Grey is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Valspar
Dunn-Edwards
PPG / Glidden
Behr
Magnolia Home
Farrow & Ball
Kompozit
Clare
C2 Paint
Benjamin Moore
Dutch Boy
Diamond Vogel
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Earl Grey within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #969A96 in HSL space. Pair Earl Grey with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Earl Grey Equivalents at Other Brands
Matching Earl Grey from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 7660 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Earl Grey
The closest Sherwin-Williams equivalent of Earl Grey is Earl Grey (SW 7660). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 32 vs 32). If Sherwin-Williams is your counter, order Earl Grey and you'll get the same color. See the full Earl Grey swatch →
Valspar Equivalent of Earl Grey
The closest Valspar equivalent of Earl Grey is Pipe Dream (V140-4). At ΔE 0.81 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 32.3 vs 32). If Valspar is your counter, order Pipe Dream and you'll get the same color. See the full Pipe Dream swatch →
Dunn-Edwards Equivalent of Earl Grey
Dunn-Edwards's nearest match is Kick the Can (DEGR72), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 32 vs 32) and carries a true neutral undertone, so it substitutes for Earl Grey without repainting risk. See the full Kick the Can swatch →
Magnolia Home Equivalent of Earl Grey
At Magnolia Home, the closest color to Earl Grey is Times Past (JG-94) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 31 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Times Past swatch →
PPG / Glidden Equivalent of Earl Grey
At PPG / Glidden, the closest color to Earl Grey is Playing Possum (PPG0997-5) — very close at ΔE 2.6, though not an exact twin. It sits at the same lightness (LRV 31 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Playing Possum swatch →
Behr Equivalent of Earl Grey
At Behr, the closest color to Earl Grey is Dolphin Gray (HDC-NT-10A) — very close at ΔE 2.95, though not an exact twin. It sits at the same lightness (LRV 32 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Dolphin Gray swatch →
Clare Equivalent of Earl Grey
At Clare, the closest color to Earl Grey is Shade (PNT100-MD-14) — very close at ΔE 2.97, though not an exact twin. It runs slightly darker (LRV 28 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Shade swatch →
C2 Paint Equivalent of Earl Grey
At C2 Paint, the closest color to Earl Grey is Tin Man (C2-970) — very close at ΔE 3.17, though not an exact twin. It sits at the same lightness (LRV 32 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Tin Man swatch →
Benjamin Moore Equivalent of Earl Grey
At Benjamin Moore, the closest color to Earl Grey is Gibraltar Cliffs (1587) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 32 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Gibraltar Cliffs swatch →
Dutch Boy Equivalent of Earl Grey
Dutch Boy has no exact twin of Earl Grey. The nearest is Padlock Gray (438-4DB) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 32). Compare large swatches before substituting. See the full Padlock Gray swatch →
Farrow & Ball Equivalent of Earl Grey
Farrow & Ball has no exact twin of Earl Grey. The nearest is Worsted (NO. 284) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 33 vs 32). Compare large swatches before substituting. See the full Worsted swatch →
Kompozit Equivalent of Earl Grey
Kompozit has no exact twin of Earl Grey. The nearest is Singing in the Rain (0478) at ΔE 4.4 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 32). Compare large swatches before substituting. See the full Singing in the Rain swatch →
Diamond Vogel Equivalent of Earl Grey
Diamond Vogel doesn't make a true equivalent of Earl Grey — the nearest deck color, Sparrow (0554), is clearly different (ΔE 5.96). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 7660 instead. See the full Sparrow swatch →
Backdrop Equivalent of Earl Grey
Backdrop doesn't make a true equivalent of Earl Grey — the nearest deck color, Anita (BD-AN), is clearly different (ΔE 10.4). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 7660 instead. See the full Anita swatch →