CP
HGTV HOME BY SHERWIN-WILLIAMS · HGSW 1464

HGTV Home by Sherwin-Williams Flannel Grey#939899 · LRV 31

Flannel Grey reads as a true neutral (no measurable hue) — mid-tone — versatile but shifts visibly with light. The notes below cover the spec, what HGTV Home by Sherwin-Williams HGSW 1464 actually looks like under different light, and the closest matches at competing US brands.

HGTV HOME BY SHERWIN-WILLIAMS FLANNEL GREY
RGB 147, 152, 153 LRV 31

Color spec

Brand HGTV Home by Sherwin-Williams
Name Flannel Grey
SKU HGSW 1464
Hex #939899
RGB 147, 152, 153
HSL 190°, 3%, 59%
LRV 31
Undertone true neutral (no measurable hue)
Family Gray

About HGTV Home by Sherwin-Williams Flannel Grey

Flannel Grey sits in the mid-range at LRV 31, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Flannel Grey is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.

Closest matches at every US brand

14 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.

SW 9162 · #939899 · ΔE 0 · LRV 31
SW 9143 · #91999C · ΔE 1.52 · LRV 31
SW 7664 · #90979B · ΔE 1.7 · LRV 30
SW 9161 · #959BA0 · ΔE 2.34 · LRV 32
SW 7660 · #969A96 · ΔE 2.8 · LRV 32

Magnolia Home

160 colors in deck · best ΔE 0.86
All gray at Magnolia Home →
JG-94 · #929898 · ΔE 0.86 · LRV 31
JG-84 · #91A1A4 · ΔE 5.01 · LRV 34
JG-135 · #A19C96 · ΔE 5.91 · LRV 34
JG-02 · #869A98 · ΔE 6.76 · LRV 30
JG-69 · #879B98 · ΔE 6.97 · LRV 31

Behr

5,644 colors in deck · best ΔE 0.87
All gray at Behr →
N140-4 · #969A9B · ΔE 0.87 · LRV 32
PPU24-19 · #969795 · ΔE 2.33 · LRV 31
HDC-NT-10A · #999998 · ΔE 2.63 · LRV 32
780F-5 · #949494 · ΔE 2.7 · LRV 30
ECC-61-3 · #8C9997 · ΔE 4.29 · LRV 31

Benjamin Moore

3,934 colors in deck · best ΔE 0.94
All gray at Benjamin Moore →
CW-705 · #909698 · ΔE 0.94 · LRV 31
2126-40 · #92999E · ΔE 2.14 · LRV 32
1587 · #8F9999 · ΔE 2.53 · LRV 32
CSP-50 · #929591 · ΔE 2.93 · LRV 30
CSP-10 · #999492 · ΔE 5.21 · LRV 30

Valspar

2,858 colors in deck · best ΔE 1.33
All gray at Valspar →
4006-1C · #959A9D · ΔE 1.33 · LRV 32
8006-7C · #959B9E · ΔE 1.43 · LRV 32
V113-2 · #959B9E · ΔE 1.43 · LRV 32.5
4008-1C · #959896 · ΔE 1.77 · LRV 30.9
4007-1C · #919A9B · ΔE 1.91 · LRV 31.5

Dunn-Edwards

2,298 colors in deck · best ΔE 1.35
All gray at Dunn-Edwards →
DEGR69 · #939A9D · ΔE 1.35 · LRV 32
DET610 · #91989D · ΔE 2.12 · LRV 31
DEGR76 · #8F9897 · ΔE 2.45 · LRV 31
DEGR53 · #999897 · ΔE 3.09 · LRV 32
DE6382 · #97969A · ΔE 4.02 · LRV 29

Dutch Boy

1,340 colors in deck · best ΔE 1.7
All gray at Dutch Boy →
434-4DB · #90979B · ΔE 1.7 · LRV 30
426-6DB · #889594 · ΔE 4.32 · LRV 29
438-4DB · #9B9893 · ΔE 4.67 · LRV 31
433-4DB · #8B9BA5 · ΔE 5.38 · LRV 32
341-4DB · #9599A5 · ΔE 6 · LRV 32

PPG / Glidden

2,132 colors in deck · best ΔE 1.72
All gray at PPG / Glidden →
PPG1012-5 · #8E9699 · ΔE 1.72 · LRV 30
PPG1039-4 · #90999D · ΔE 2.08 · LRV 31
PPG0997-5 · #969796 · ΔE 2.09 · LRV 31
PPG0996-4 · #939390 · ΔE 3.31 · LRV 29
PPG0994-6 · #919691 · ΔE 3.43 · LRV 30

C2 Paint

580 colors in deck · best ΔE 2.82
All gray at C2 Paint →
C2-969 · #9B9B9B · ΔE 2.82 · LRV 33
C2-970 · #9B9995 · ΔE 4.08 · LRV 32
C2-986 · #94969F · ΔE 5.03 · LRV 31
C2-954 · #959E95 · ΔE 6.03 · LRV 33
C2-713 · #8D9F9C · ΔE 6.42 · LRV 33

Farrow & Ball

209 colors in deck · best ΔE 3.56
All gray at Farrow & Ball →
NO. 265 · #9EA09D · ΔE 3.56 · LRV 35
NO. 284 · #A09C97 · ΔE 5.32 · LRV 33
NO. 85 · #889B9B · ΔE 6 · LRV 31
NO. 25 · #9A9F94 · ΔE 6.49 · LRV 34
NO. 216 · #989188 · ΔE 7.3 · LRV 29

Clare

78 colors in deck · best ΔE 3.8
All gray at Clare →
PNT100-LT-15 · #9CA2A7 · ΔE 3.8 · LRV 36
PNT100-MD-14 · #91928C · ΔE 4.37 · LRV 28
PNT100-LT-32 · #9C9CA7 · ΔE 6.75 · LRV 34
PNT100-LT-38 · #90A6AE · ΔE 7.4 · LRV 36
PNT100-MD-39 · #7BA0AE · ΔE 10.56 · LRV 32

Diamond Vogel

1,386 colors in deck · best ΔE 3.89
All gray at Diamond Vogel →
0512 · #959DA5 · ΔE 3.89 · LRV 33
0505 · #8F9DA8 · ΔE 5.44 · LRV 33
0554 · #9E9999 · ΔE 5.45 · LRV 32
H048 · #84979A · ΔE 5.76 · LRV 28
0422 · #999A8D · ΔE 7.03 · LRV 32

Kompozit

1,321 colors in deck · best ΔE 4.11
All gray at Kompozit →
0512 · #8F99A2 · ΔE 4.11 · LRV 31
0548 · #9D9A9A · ΔE 4.41 · LRV 33
0478 · #8E9C98 · ΔE 5.29 · LRV 32
0554 · #999494 · ΔE 5.41 · LRV 30
0505 · #8999A4 · ΔE 5.64 · LRV 31

Backdrop

30 colors in deck · best ΔE 6.95
All gray at Backdrop →
BD-PW · #7C8E97 · ΔE 6.95 · LRV 27
BD-NU · #A4A89F · ΔE 7.04 · LRV 38
BD-CT · #A89E8A · ΔE 11.07 · LRV 33
BD-AN · #A89886 · ΔE 11.8 · LRV 33
BD-LF · #A4AB95 · ΔE 11.81 · LRV 35

Similar HGTV Home by Sherwin-Williams colors

closest in the HGTV Home by Sherwin-Williams deck

The nearest shades to Flannel Grey within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

HGSW 9162 · LRV 31
HGSW 3334 · LRV 31
HGSW 9143 · LRV 31
HGSW 1453 · LRV 30
HGSW 1473 · LRV 32
HGSW 7660 · LRV 32

Coordinated palette

Generated by hue-rotating #939899 in HSL space. Pair Flannel Grey with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#939899 + #999493
TRIADIC
#939899 · #999398 · #989993
ANALOGOUS
#939997 · #939899 · #939599

Accessibility (WCAG contrast)

Sample text on white
2.92:1 fail
Sample text on black
7.19:1 AAA

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

HGTV Home by Sherwin-Williams Flannel Grey Equivalents at Other Brands

Matching Flannel Grey from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 1464 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Sherwin-Williams Equivalent of Flannel Grey

The closest Sherwin-Williams equivalent of Flannel Grey is African Gray (SW 9162). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 31 vs 31). If Sherwin-Williams is your counter, order African Gray and you'll get the same color. See the full African Gray swatch →

Magnolia Home Equivalent of Flannel Grey

The closest Magnolia Home equivalent of Flannel Grey is Times Past (JG-94). At ΔE 0.86 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 31 vs 31). If Magnolia Home is your counter, order Times Past and you'll get the same color. See the full Times Past swatch →

Dutch Boy Equivalent of Flannel Grey

Dutch Boy's nearest match is Over The Moon (434-4DB), visually identical in normal room light (ΔE 1.7). It sits at the same lightness (LRV 30 vs 31) and carries a cool blue undertone, so it substitutes for Flannel Grey without repainting risk. See the full Over The Moon swatch →

Valspar Equivalent of Flannel Grey

Valspar's nearest match is Stone Mason Gray (4008-1C), visually identical in normal room light (ΔE 1.77). It sits at the same lightness (LRV 30.9 vs 31) and carries a true neutral undertone, so it substitutes for Flannel Grey without repainting risk. See the full Stone Mason Gray swatch →

PPG / Glidden Equivalent of Flannel Grey

At PPG / Glidden, the closest color to Flannel Grey is Playing Possum (PPG0997-5) — very close at ΔE 2.09, though not an exact twin. It sits at the same lightness (LRV 31 vs 31) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Playing Possum swatch →

Dunn-Edwards Equivalent of Flannel Grey

At Dunn-Edwards, the closest color to Flannel Grey is Wolverine (DET610) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 31 vs 31) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Wolverine swatch →

Behr Equivalent of Flannel Grey

At Behr, the closest color to Flannel Grey is Shark Fin (PPU24-19) — very close at ΔE 2.33, though not an exact twin. It sits at the same lightness (LRV 31 vs 31) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Shark Fin swatch →

Benjamin Moore Equivalent of Flannel Grey

At Benjamin Moore, the closest color to Flannel Grey is Gibraltar Cliffs (1587) — very close at ΔE 2.53, though not an exact twin. It sits at the same lightness (LRV 32 vs 31) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Gibraltar Cliffs swatch →

Clare Equivalent of Flannel Grey

Clare has no exact twin of Flannel Grey. The nearest is Shade (PNT100-MD-14) at ΔE 4.37 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 28 vs 31). Compare large swatches before substituting. See the full Shade swatch →

C2 Paint Equivalent of Flannel Grey

C2 Paint doesn't make a true equivalent of Flannel Grey — the nearest deck color, Zydeco (C2-986), is clearly different (ΔE 5.03). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1464 instead. See the full Zydeco swatch →

Kompozit Equivalent of Flannel Grey

Kompozit doesn't make a true equivalent of Flannel Grey — the nearest deck color, Sparrow (0554), is clearly different (ΔE 5.41). For an exact match, any Kompozit retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1464 instead. See the full Sparrow swatch →

Diamond Vogel Equivalent of Flannel Grey

Diamond Vogel doesn't make a true equivalent of Flannel Grey — the nearest deck color, Sparrow (0554), is clearly different (ΔE 5.45). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1464 instead. See the full Sparrow swatch →

Farrow & Ball Equivalent of Flannel Grey

Farrow & Ball doesn't make a true equivalent of Flannel Grey — the nearest deck color, Oval Room Blue (NO. 85), is clearly different (ΔE 6). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1464 instead. See the full Oval Room Blue swatch →

Backdrop Equivalent of Flannel Grey

Backdrop doesn't make a true equivalent of Flannel Grey — the nearest deck color, Anita (BD-AN), is clearly different (ΔE 11.8). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1464 instead. See the full Anita swatch →

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