Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Demure |
| SKU | HGSW 6295 |
| Hex | #E8D4D5 |
| RGB | 232, 212, 213 |
| HSL | 357°, 30%, 87% |
| LRV | 69 |
| Undertone | red / warm |
| Family | Pink |
About HGTV Home by Sherwin-Williams Demure
At LRV 69, Demure is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Demure is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
PPG / Glidden
Valspar
Behr
Benjamin Moore
Dunn-Edwards
Dutch Boy
Kompozit
Diamond Vogel
Clare
Farrow & Ball
C2 Paint
Backdrop
Magnolia Home
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Demure within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E8D4D5 in HSL space. Pair Demure with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Demure Equivalents at Other Brands
Matching Demure from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 6295 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Demure
The closest Sherwin-Williams equivalent of Demure is Demure (SW 6295). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 69 vs 69). If Sherwin-Williams is your counter, order Demure and you'll get the same color. See the full Demure swatch →
Valspar Equivalent of Demure
The closest Valspar equivalent of Demure is Barely Pink (1006-8C). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 69.9 vs 69). If Valspar is your counter, order Barely Pink and you'll get the same color. See the full Barely Pink swatch →
Benjamin Moore Equivalent of Demure
Benjamin Moore's nearest match is Orleans Violet (1374), visually identical in normal room light (ΔE 1.38). It sits at the same lightness (LRV 68 vs 69) and carries a warm red undertone, so it substitutes for Demure without repainting risk. See the full Orleans Violet swatch →
Dunn-Edwards Equivalent of Demure
Dunn-Edwards's nearest match is Desert Mauve (DE6016), visually identical in normal room light (ΔE 1.63). It runs noticeably darker (LRV 63 vs 69) and carries a warm red undertone, so it substitutes for Demure without repainting risk. See the full Desert Mauve swatch →
PPG / Glidden Equivalent of Demure
PPG / Glidden's nearest match is Shangri La (PPG1053-2), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 69 vs 69) and carries a warm red undertone, so it substitutes for Demure without repainting risk. See the full Shangri La swatch →
Dutch Boy Equivalent of Demure
At Dutch Boy, the closest color to Demure is Tufted Pink (203-1DB) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 69 vs 69) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tufted Pink swatch →
Kompozit Equivalent of Demure
At Kompozit, the closest color to Demure is Velvet Blush (1217) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 69 vs 69) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velvet Blush swatch →
Diamond Vogel Equivalent of Demure
At Diamond Vogel, the closest color to Demure is Velvet Blush (1217) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 68 vs 69) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velvet Blush swatch →
Behr Equivalent of Demure
At Behr, the closest color to Demure is Malibu Coast (230E-2) — very close at ΔE 2.58, though not an exact twin. It runs slightly darker (LRV 67 vs 69) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Malibu Coast swatch →
Farrow & Ball Equivalent of Demure
Farrow & Ball has no exact twin of Demure. The nearest is Calamine (NO. 230) at ΔE 3.82 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 66 vs 69). Compare large swatches before substituting. See the full Calamine swatch →
Clare Equivalent of Demure
Clare doesn't make a true equivalent of Demure — the nearest deck color, Neutral Territory (PNT100-LT-20), is clearly different (ΔE 9.02). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6295 instead. See the full Neutral Territory swatch →
C2 Paint Equivalent of Demure
C2 Paint doesn't make a true equivalent of Demure — the nearest deck color, Cherubic (C2-850), is clearly different (ΔE 9.69). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6295 instead. See the full Cherubic swatch →
Magnolia Home Equivalent of Demure
Magnolia Home doesn't make a true equivalent of Demure — the nearest deck color, Yarn (JG-132), is clearly different (ΔE 10.08). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6295 instead. See the full Yarn swatch →
Backdrop Equivalent of Demure
Backdrop doesn't make a true equivalent of Demure — the nearest deck color, Cookies & Cream (BD-CC), is clearly different (ΔE 14.36). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6295 instead. See the full Cookies & Cream swatch →