Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Mad About Pink |
| SKU | HGSW 2037 |
| Hex | #EBD1CF |
| RGB | 235, 209, 207 |
| HSL | 4°, 41%, 87% |
| LRV | 68 |
| Undertone | red / warm |
| Family | Pink |
About HGTV Home by Sherwin-Williams Mad About Pink
At LRV 68, Mad About Pink is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Mad About Pink is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Dutch Boy
PPG / Glidden
Valspar
Behr
Benjamin Moore
Dunn-Edwards
Kompozit
Diamond Vogel
Farrow & Ball
C2 Paint
Magnolia Home
Backdrop
Clare
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Mad About Pink within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EBD1CF in HSL space. Pair Mad About Pink with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Mad About Pink Equivalents at Other Brands
Matching Mad About Pink from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 2037 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mad About Pink
The closest Sherwin-Williams equivalent of Mad About Pink is Innocence (SW 6302). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 68 vs 68). If Sherwin-Williams is your counter, order Innocence and you'll get the same color. See the full Innocence swatch →
Dutch Boy Equivalent of Mad About Pink
The closest Dutch Boy equivalent of Mad About Pink is Tufted Pink (203-1DB). At ΔE 0.66 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 69 vs 68). If Dutch Boy is your counter, order Tufted Pink and you'll get the same color. See the full Tufted Pink swatch →
Valspar Equivalent of Mad About Pink
Valspar's nearest match is Rosy Glow (1008-8C), visually identical in normal room light (ΔE 1.4). It sits at the same lightness (LRV 67.3 vs 68) and carries a warm red undertone, so it substitutes for Mad About Pink without repainting risk. See the full Rosy Glow swatch →
PPG / Glidden Equivalent of Mad About Pink
PPG / Glidden's nearest match is Cool Melon (PPG1057-2), visually identical in normal room light (ΔE 1.51). It sits at the same lightness (LRV 67 vs 68) and carries a warm red undertone, so it substitutes for Mad About Pink without repainting risk. See the full Cool Melon swatch →
Behr Equivalent of Mad About Pink
Behr's nearest match is Malibu Coast (230E-2), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 67 vs 68) and carries a warm red undertone, so it substitutes for Mad About Pink without repainting risk. See the full Malibu Coast swatch →
Benjamin Moore Equivalent of Mad About Pink
Benjamin Moore's nearest match is Pleasant Pink (2094-60), visually identical in normal room light (ΔE 1.96). It runs slightly lighter (LRV 70 vs 68) and carries a warm red undertone, so it substitutes for Mad About Pink without repainting risk. See the full Pleasant Pink swatch →
Dunn-Edwards Equivalent of Mad About Pink
Dunn-Edwards's nearest match is Short and Sweet (DE6023), visually identical in normal room light (ΔE 1.98). It runs slightly darker (LRV 63 vs 68) and carries a warm red undertone, so it substitutes for Mad About Pink without repainting risk. See the full Short and Sweet swatch →
Diamond Vogel Equivalent of Mad About Pink
At Diamond Vogel, the closest color to Mad About Pink is Pink Coral (0083) — very close at ΔE 3.01, though not an exact twin. It runs slightly darker (LRV 66 vs 68) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pink Coral swatch →
Farrow & Ball Equivalent of Mad About Pink
Farrow & Ball has no exact twin of Mad About Pink. The nearest is Calamine (NO. 230) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 66 vs 68). Compare large swatches before substituting. See the full Calamine swatch →
Kompozit Equivalent of Mad About Pink
Kompozit has no exact twin of Mad About Pink. The nearest is Velvet Blush (1217) at ΔE 4.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 69 vs 68). Compare large swatches before substituting. See the full Velvet Blush swatch →
C2 Paint Equivalent of Mad About Pink
C2 Paint doesn't make a true equivalent of Mad About Pink — the nearest deck color, Belle's Nose (BD50), is clearly different (ΔE 5.34). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2037 instead. See the full Belle's Nose swatch →
Magnolia Home Equivalent of Mad About Pink
Magnolia Home doesn't make a true equivalent of Mad About Pink — the nearest deck color, Ella Rose (JG-24), is clearly different (ΔE 5.8). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2037 instead. See the full Ella Rose swatch →
Backdrop Equivalent of Mad About Pink
Backdrop doesn't make a true equivalent of Mad About Pink — the nearest deck color, August (BD-AU), is clearly different (ΔE 7.03). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2037 instead. See the full August swatch →
Clare Equivalent of Mad About Pink
Clare doesn't make a true equivalent of Mad About Pink — the nearest deck color, Neutral Territory (PNT100-LT-20), is clearly different (ΔE 9.2). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2037 instead. See the full Neutral Territory swatch →