Mad About Pink
HGSW 2037 · #EBD1CF · LRV 68 — warm red tone, light — bounces daylight without going clinical.
- 1Vintage Tea Rose47
- 2Pale Cherry Blossom61
- 3Mad About Pink68
- 4First Light76
- 5Pink Bliss82
What Color Is Mad About Pink, Really?
Mad About Pink reads as a warm red tone — light — bounces daylight without going clinical. The notes below cover how HGTV Home by Sherwin-Williams HGSW 2037 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Mad About Pink
Mad About Pink is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Mad About Pink
At LRV 68, Mad About Pink is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about Mad About Pink are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 2037 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | InnocenceSW 6302 · Sherwin-Williams | 0.0 | 68 | Color page → |
| Behr | Malibu Coast230E-2 · Behr | 1.9 | 67 | Color page → |
| Benjamin Moore | Pleasant Pink2094-60 · Benjamin Moore | 2.0 | 70 | Color page → |
| Valspar | Rosy Glow1008-8C · Valspar | 1.4 | 67.3 | Color page → |
| PPG / Glidden | Cool MelonPPG1057-2 · PPG / Glidden | 1.5 | 67 | Color page → |
| Glidden | Cool MelonPPG1057-2 · Glidden | 0.9 | 68 | Color page → |
Similar HGTV Home by Sherwin-Williams Colors
The nearest shades to Mad About Pink within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #EBD1CF in HSL space. Pair Mad About Pink with one accent and one neutral — the swatches below are starting points, not final picks.
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