Color spec
| Brand | Glidden |
| Name | Strawberry Rouge |
| SKU | 90RR 27/440 |
| Hex | #DE6E79 |
| RGB | 222, 110, 121 |
| HSL | 354°, 63%, 65% |
| LRV | 27 |
| Undertone | warm red tone |
| Family | Pink |
About Glidden Strawberry Rouge
Strawberry Rouge sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Strawberry Rouge is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Strawberry Rouge within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #DE6E79 in HSL space. Pair Strawberry Rouge with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Strawberry Rouge Equivalents at Other Brands
Matching Strawberry Rouge from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 90RR 27/440 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Strawberry Rouge
At Sherwin-Williams, the closest color to Strawberry Rouge is Begonia (SW 6599) — very close at ΔE 3.15, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Begonia swatch →
Behr Equivalent of Strawberry Rouge
At Behr, the closest color to Strawberry Rouge is Guava Jam (200D-5) — very close at ΔE 2.51, though not an exact twin. It runs slightly lighter (LRV 30 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Guava Jam swatch →
Benjamin Moore Equivalent of Strawberry Rouge
At Benjamin Moore, the closest color to Strawberry Rouge is Deco Rose (1328) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 27 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Deco Rose swatch →
Valspar Equivalent of Strawberry Rouge
At Valspar, the closest color to Strawberry Rouge is Passion Pink (1006-1B) — very close at ΔE 2.93, though not an exact twin. It sits at the same lightness (LRV 26.6 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Passion Pink swatch →
PPG / Glidden Equivalent of Strawberry Rouge
PPG / Glidden's nearest match is Bleeding Heart (PPG1185-5), visually identical in normal room light (ΔE 1.38). It runs slightly lighter (LRV 29 vs 27) and carries a warm red undertone, so it substitutes for Strawberry Rouge without repainting risk. See the full Bleeding Heart swatch →
Dutch Boy Equivalent of Strawberry Rouge
Dutch Boy's nearest match is Watermelon Core (103-5DB), visually identical in normal room light (ΔE 1.18). It runs slightly lighter (LRV 29 vs 27) and carries a warm red undertone, so it substitutes for Strawberry Rouge without repainting risk. See the full Watermelon Core swatch →
HGTV Home by Sherwin-Williams Equivalent of Strawberry Rouge
At HGTV Home by Sherwin-Williams, the closest color to Strawberry Rouge is Blooming Coral (HGSW 1064) — very close at ΔE 3.15, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Blooming Coral swatch →
Dunn-Edwards Equivalent of Strawberry Rouge
At Dunn-Edwards, the closest color to Strawberry Rouge is Slice of Watermelon (DE5068) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Slice of Watermelon swatch →