Color spec
| Brand | Glidden |
| Name | Rich Raisin |
| SKU | 30RR 09/187 |
| Hex | #724859 |
| RGB | 114, 72, 89 |
| HSL | 336°, 23%, 36% |
| LRV | 9 |
| Undertone | warm magenta tone |
| Family | Purple |
About Glidden Rich Raisin
At LRV 9, Rich Raisin is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Rich Raisin earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Rich Raisin within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #724859 in HSL space. Pair Rich Raisin with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Rich Raisin Equivalents at Other Brands
Matching Rich Raisin from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 30RR 09/187 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Rich Raisin
Behr's nearest match is Book Binder (140F-6), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 9 vs 9) and carries a warm magenta undertone, so it substitutes for Rich Raisin without repainting risk. See the full Book Binder swatch →
Benjamin Moore Equivalent of Rich Raisin
At Benjamin Moore, the closest color to Rich Raisin is Eggplant (1379) — very close at ΔE 3.41, though not an exact twin. It runs slightly lighter (LRV 11 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Eggplant swatch →
Valspar Equivalent of Rich Raisin
At Valspar, the closest color to Rich Raisin is Passionate (T502) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 8.6 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Passionate swatch →
PPG / Glidden Equivalent of Rich Raisin
PPG / Glidden has no exact twin of Rich Raisin. The nearest is Positively Purple (PPG13-08) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9). Compare large swatches before substituting. See the full Positively Purple swatch →
Dutch Boy Equivalent of Rich Raisin
At Dutch Boy, the closest color to Rich Raisin is Pleasantly Plum (347-7DB) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 8 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pleasantly Plum swatch →
Dunn-Edwards Equivalent of Rich Raisin
Dunn-Edwards has no exact twin of Rich Raisin. The nearest is Wine Tasting (DEFD07) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full Wine Tasting swatch →
Diamond Vogel Equivalent of Rich Raisin
At Diamond Vogel, the closest color to Rich Raisin is Noble Honor (1166) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 8 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Noble Honor swatch →
C2 Paint Equivalent of Rich Raisin
C2 Paint has no exact twin of Rich Raisin. The nearest is Tamarind (C2-505) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9). Compare large swatches before substituting. See the full Tamarind swatch →
Kompozit Equivalent of Rich Raisin
Kompozit has no exact twin of Rich Raisin. The nearest is Exotica (0108) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9). Compare large swatches before substituting. See the full Exotica swatch →