Color spec
| Brand | Glidden |
| Name | Rich Raisin |
| SKU | 30RR 09/187 |
| Hex | #724859 |
| RGB | 114, 72, 89 |
| HSL | 336°, 23%, 36% |
| LRV | 9 |
| Undertone | magenta / warm |
| Family | Purple |
About Glidden Rich Raisin
At LRV 9, Rich Raisin is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Rich Raisin earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Rich Raisin within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #724859 in HSL space. Pair Rich Raisin with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Rich Raisin Equivalents at Other Brands
Matching Rich Raisin from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 30RR 09/187 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rich Raisin
Sherwin-Williams doesn't make a true equivalent of Rich Raisin — the nearest deck color, Juneberry (SW 6573), is clearly different (ΔE 5.75). For an exact match, any Sherwin-Williams retailer can custom-tint Glidden 30RR 09/187 instead. See the full Juneberry swatch →
Behr Equivalent of Rich Raisin
Behr's nearest match is Book Binder (140F-6), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 9 vs 9) and carries a warm magenta undertone, so it substitutes for Rich Raisin without repainting risk. See the full Book Binder swatch →
Benjamin Moore Equivalent of Rich Raisin
At Benjamin Moore, the closest color to Rich Raisin is Eggplant (1379) — very close at ΔE 3.41, though not an exact twin. It runs slightly lighter (LRV 11 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Eggplant swatch →
Valspar Equivalent of Rich Raisin
At Valspar, the closest color to Rich Raisin is Passionate (T502) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 8.6 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Passionate swatch →
PPG / Glidden Equivalent of Rich Raisin
PPG / Glidden has no exact twin of Rich Raisin. The nearest is Positively Purple (PPG13-08) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9). Compare large swatches before substituting. See the full Positively Purple swatch →
Dutch Boy Equivalent of Rich Raisin
At Dutch Boy, the closest color to Rich Raisin is Pleasantly Plum (347-7DB) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 8 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pleasantly Plum swatch →
HGTV Home by Sherwin-Williams Equivalent of Rich Raisin
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Rich Raisin — the nearest deck color, Saskatoon Berry (HGSW 1022), is clearly different (ΔE 5.75). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden 30RR 09/187 instead. See the full Saskatoon Berry swatch →
Dunn-Edwards Equivalent of Rich Raisin
Dunn-Edwards has no exact twin of Rich Raisin. The nearest is Wine Tasting (DEFD07) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full Wine Tasting swatch →
Magnolia Home Equivalent of Rich Raisin
Magnolia Home doesn't make a true equivalent of Rich Raisin — the nearest deck color, Mountain Currant (JG-171), is clearly different (ΔE 11.72). For an exact match, any Magnolia Home retailer can custom-tint Glidden 30RR 09/187 instead. See the full Mountain Currant swatch →
Farrow & Ball Equivalent of Rich Raisin
Farrow & Ball doesn't make a true equivalent of Rich Raisin — the nearest deck color, Preference Red (NO. 297), is clearly different (ΔE 5.26). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 30RR 09/187 instead. See the full Preference Red swatch →
Diamond Vogel Equivalent of Rich Raisin
At Diamond Vogel, the closest color to Rich Raisin is Noble Honor (1166) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 8 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Noble Honor swatch →
Hirshfield's Equivalent of Rich Raisin
Hirshfield's doesn't make a true equivalent of Rich Raisin — the nearest deck color, Madder (H0002), is clearly different (ΔE 5.35). For an exact match, any Hirshfield's retailer can custom-tint Glidden 30RR 09/187 instead. See the full Madder swatch →
Rodda Equivalent of Rich Raisin
Rodda doesn't make a true equivalent of Rich Raisin — the nearest deck color, Cerise (CA221), is clearly different (ΔE 7.85). For an exact match, any Rodda retailer can custom-tint Glidden 30RR 09/187 instead. See the full Cerise swatch →
C2 Paint Equivalent of Rich Raisin
C2 Paint has no exact twin of Rich Raisin. The nearest is Tamarind (C2-505) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9). Compare large swatches before substituting. See the full Tamarind swatch →
Clare Equivalent of Rich Raisin
Clare doesn't make a true equivalent of Rich Raisin — the nearest deck color, Night Groove (PNT100-DP-77), is clearly different (ΔE 6.95). For an exact match, any Clare retailer can custom-tint Glidden 30RR 09/187 instead. See the full Night Groove swatch →
Portola Paints Equivalent of Rich Raisin
Portola Paints doesn't make a true equivalent of Rich Raisin — the nearest deck color, Future Legend (FUTURE LEGEND), is clearly different (ΔE 9.37). For an exact match, any Portola Paints retailer can custom-tint Glidden 30RR 09/187 instead. See the full Future Legend swatch →
Annie Sloan Equivalent of Rich Raisin
Annie Sloan doesn't make a true equivalent of Rich Raisin — the nearest deck color, Primer Red (PRIMER RED), is clearly different (ΔE 10.4). For an exact match, any Annie Sloan retailer can custom-tint Glidden 30RR 09/187 instead. See the full Primer Red swatch →
Backdrop Equivalent of Rich Raisin
Backdrop doesn't make a true equivalent of Rich Raisin — the nearest deck color, It's a Date (BD-IT), is clearly different (ΔE 16.9). For an exact match, any Backdrop retailer can custom-tint Glidden 30RR 09/187 instead. See the full It's a Date swatch →
Rust-Oleum Equivalent of Rich Raisin
Rust-Oleum doesn't make a true equivalent of Rich Raisin — the nearest deck color, Rainforest Green (391445), is clearly different (ΔE 37.35). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 30RR 09/187 instead. See the full Rainforest Green swatch →
Kompozit Equivalent of Rich Raisin
Kompozit has no exact twin of Rich Raisin. The nearest is Exotica (0108) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9). Compare large swatches before substituting. See the full Exotica swatch →