Color guide · Glidden · Purple

Rich Raisin

30RR 09/187 · #724859 · LRV 9 · warm magenta tone

30RR 09/187 · #724859 · LRV 9 — warm magenta tone, very dark — reads black in most rooms.

Rich RaisinGlidden · 30RR 09/187
The color, edge to edge.Use your own photo →
Rich Raisin
GLIDDEN · 30RR 09/187 · #724859
Brand · codeGlidden30RR 09/187 · all Glidden purples
LRV9Very dark — reads black in most rooms.
Undertonewarm magenta tone
FamilyPurple
Hex · RGB · HSL#724859 · 114, 72, 89 · 336°, 23%, 36%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Liberty Blue1
  2. 2Rich Raisin9
  3. 3Blue Nova17
  4. 4Gothic Purple24
Undertone and depth

What Color Is Rich Raisin, Really?

Rich Raisin reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Glidden 30RR 09/187 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Rich Raisin

Rich Raisin earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Rich Raisin

At LRV 9, Rich Raisin is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Rich Raisin are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Glidden 30RR 09/187 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Glidden Colors

The nearest shades to Rich Raisin within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Rich Raisin · 2.8 : 1 · fails for textWhite text on Rich Raisin · 7.5 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #724859 in HSL space. Pair Rich Raisin with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#724859 + #487261
TRIADIC
#724859 · #597248 · #485972
ANALOGOUS
#72486E · #724859 · #724C48

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Jessica Williams

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