Color spec
| Brand | Glidden |
| Name | Wild Cranberry |
| SKU | 90RR 10/119 |
| Hex | #6F5153 |
| RGB | 111, 81, 83 |
| HSL | 356°, 16%, 38% |
| LRV | 10 |
| Undertone | red / warm |
| Family | Brown |
About Glidden Wild Cranberry
With an LRV of 10, Wild Cranberry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Wild Cranberry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Wild Cranberry within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6F5153 in HSL space. Pair Wild Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Wild Cranberry Equivalents at Other Brands
Matching Wild Cranberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 90RR 10/119 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Cranberry
Sherwin-Williams has no exact twin of Wild Cranberry. The nearest is Deepest Mauve (SW 5) at ΔE 4.37 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Deepest Mauve swatch →
Behr Equivalent of Wild Cranberry
At Behr, the closest color to Wild Cranberry is Ripe Fig (UL100-2) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ripe Fig swatch →
Benjamin Moore Equivalent of Wild Cranberry
Benjamin Moore has no exact twin of Wild Cranberry. The nearest is Desert Shadows (2114-30) at ΔE 4.88 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 10). Compare large swatches before substituting. See the full Desert Shadows swatch →
Valspar Equivalent of Wild Cranberry
Valspar doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Arctic Tundra (T585), is clearly different (ΔE 8.52). For an exact match, any Valspar retailer can custom-tint Glidden 90RR 10/119 instead. See the full Arctic Tundra swatch →
PPG / Glidden Equivalent of Wild Cranberry
PPG / Glidden doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Bigfoot (PPG1061-7), is clearly different (ΔE 6.85). For an exact match, any PPG / Glidden retailer can custom-tint Glidden 90RR 10/119 instead. See the full Bigfoot swatch →
Dutch Boy Equivalent of Wild Cranberry
At Dutch Boy, the closest color to Wild Cranberry is County Road (407-6DB) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full County Road swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Cranberry
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Brevity Brown (HGSW 3062), is clearly different (ΔE 8.36). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden 90RR 10/119 instead. See the full Brevity Brown swatch →
Dunn-Edwards Equivalent of Wild Cranberry
Dunn-Edwards has no exact twin of Wild Cranberry. The nearest is Cold Brew (DEBN11) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Cold Brew swatch →
Magnolia Home Equivalent of Wild Cranberry
Magnolia Home doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Mountain Currant (JG-171), is clearly different (ΔE 6.03). For an exact match, any Magnolia Home retailer can custom-tint Glidden 90RR 10/119 instead. See the full Mountain Currant swatch →
Farrow & Ball Equivalent of Wild Cranberry
Farrow & Ball doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Preference Red (NO. 297), is clearly different (ΔE 5.37). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 90RR 10/119 instead. See the full Preference Red swatch →
Diamond Vogel Equivalent of Wild Cranberry
Diamond Vogel has no exact twin of Wild Cranberry. The nearest is Berry Crush (0081) at ΔE 4.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Berry Crush swatch →
Hirshfield's Equivalent of Wild Cranberry
Hirshfield's has no exact twin of Wild Cranberry. The nearest is Madder (H0002) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Madder swatch →
Rodda Equivalent of Wild Cranberry
Rodda doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Leather Ottoman (R035), is clearly different (ΔE 7.98). For an exact match, any Rodda retailer can custom-tint Glidden 90RR 10/119 instead. See the full Leather Ottoman swatch →
C2 Paint Equivalent of Wild Cranberry
C2 Paint's nearest match is Walnut Shell (BD41), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Wild Cranberry without repainting risk. See the full Walnut Shell swatch →
Clare Equivalent of Wild Cranberry
Clare doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 5.41). For an exact match, any Clare retailer can custom-tint Glidden 90RR 10/119 instead. See the full Vintage swatch →
Portola Paints Equivalent of Wild Cranberry
Portola Paints doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Future Legend (FUTURE LEGEND), is clearly different (ΔE 8.34). For an exact match, any Portola Paints retailer can custom-tint Glidden 90RR 10/119 instead. See the full Future Legend swatch →
Annie Sloan Equivalent of Wild Cranberry
Annie Sloan doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Rodmell (RODMELL), is clearly different (ΔE 7.69). For an exact match, any Annie Sloan retailer can custom-tint Glidden 90RR 10/119 instead. See the full Rodmell swatch →
Backdrop Equivalent of Wild Cranberry
Backdrop doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 13.47). For an exact match, any Backdrop retailer can custom-tint Glidden 90RR 10/119 instead. See the full Buenos Aires swatch →
Rust-Oleum Equivalent of Wild Cranberry
Rust-Oleum doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Rainforest Green (391445), is clearly different (ΔE 31.04). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 90RR 10/119 instead. See the full Rainforest Green swatch →
Kompozit Equivalent of Wild Cranberry
Kompozit doesn't make a true equivalent of Wild Cranberry — the nearest deck color, Coffee Shop (0151), is clearly different (ΔE 7.76). For an exact match, any Kompozit retailer can custom-tint Glidden 90RR 10/119 instead. See the full Coffee Shop swatch →