Color spec
| Brand | Glidden |
| Name | Wild Cranberry |
| SKU | 90RR 10/119 |
| Hex | #6F5153 |
| RGB | 111, 81, 83 |
| HSL | 356°, 16%, 38% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Brown |
About Glidden Wild Cranberry
With an LRV of 10, Wild Cranberry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Wild Cranberry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Wild Cranberry within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6F5153 in HSL space. Pair Wild Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Wild Cranberry Equivalents at Other Brands
Matching Wild Cranberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 90RR 10/119 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Cranberry
Sherwin-Williams has no exact twin of Wild Cranberry. The nearest is Deepest Mauve (SW 5) at ΔE 4.37 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Deepest Mauve swatch →
Behr Equivalent of Wild Cranberry
At Behr, the closest color to Wild Cranberry is Ripe Fig (UL100-2) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ripe Fig swatch →
Benjamin Moore Equivalent of Wild Cranberry
Benjamin Moore has no exact twin of Wild Cranberry. The nearest is Desert Shadows (2114-30) at ΔE 4.88 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 10). Compare large swatches before substituting. See the full Desert Shadows swatch →
Dutch Boy Equivalent of Wild Cranberry
At Dutch Boy, the closest color to Wild Cranberry is County Road (407-6DB) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full County Road swatch →
Dunn-Edwards Equivalent of Wild Cranberry
Dunn-Edwards has no exact twin of Wild Cranberry. The nearest is Cold Brew (DEBN11) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Cold Brew swatch →
Diamond Vogel Equivalent of Wild Cranberry
Diamond Vogel has no exact twin of Wild Cranberry. The nearest is Berry Crush (0081) at ΔE 4.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Berry Crush swatch →
Hirshfield's Equivalent of Wild Cranberry
Hirshfield's has no exact twin of Wild Cranberry. The nearest is Madder (H0002) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Madder swatch →
C2 Paint Equivalent of Wild Cranberry
C2 Paint's nearest match is Walnut Shell (BD41), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Wild Cranberry without repainting risk. See the full Walnut Shell swatch →