Color spec
| Brand | Farrow & Ball |
| Name | Serge |
| SKU | No. 9919 |
| Hex | #414B67 |
| RGB | 65, 75, 103 |
| HSL | 224°, 23%, 33% |
| LRV | 7 |
| Undertone | cool blue tone |
| Family | Blue |
About Farrow & Ball Serge
At LRV 7, Serge is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Serge earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
C2 Paint
Backdrop
Kompozit
Similar Farrow & Ball colors
closest in the Farrow & Ball deckThe nearest shades to Serge within Farrow & Ball's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #414B67 in HSL space. Pair Serge with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Farrow & Ball Serge Equivalents at Other Brands
Matching Serge from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Farrow & Ball No. 9919 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Serge
At Sherwin-Williams, the closest color to Serge is Dignified (SW 6538) — very close at ΔE 2.71, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dignified swatch →
Behr Equivalent of Serge
Behr's nearest match is Blackberry Cobbler (HDC-SM16-08), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone, so it substitutes for Serge without repainting risk. See the full Blackberry Cobbler swatch →
Benjamin Moore Equivalent of Serge
Benjamin Moore's nearest match is Stunning (826), visually identical in normal room light (ΔE 1.5). It sits at the same lightness (LRV 8 vs 7) and carries a cool blue undertone, so it substitutes for Serge without repainting risk. See the full Stunning swatch →
Valspar Equivalent of Serge
At Valspar, the closest color to Serge is Skyline (8003-47G) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Skyline swatch →
PPG / Glidden Equivalent of Serge
At PPG / Glidden, the closest color to Serge is Royal Hyacinth (PPG1169-7) — very close at ΔE 2.71, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Royal Hyacinth swatch →
Glidden Equivalent of Serge
Glidden's nearest match is Rich Navy (50BB 08/171), visually identical in normal room light (ΔE 1.29). It sits at the same lightness (LRV 8 vs 7) and carries a cool blue undertone, so it substitutes for Serge without repainting risk. See the full Rich Navy swatch →
Dutch Boy Equivalent of Serge
At Dutch Boy, the closest color to Serge is Skafi Isle (239-7DB) — very close at ΔE 3.45, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Skafi Isle swatch →
HGTV Home by Sherwin-Williams Equivalent of Serge
At HGTV Home by Sherwin-Williams, the closest color to Serge is Courtly Blue (HGSW 2391) — very close at ΔE 2.71, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Courtly Blue swatch →
Dunn-Edwards Equivalent of Serge
At Dunn-Edwards, the closest color to Serge is Luna Pier (DE5888) — very close at ΔE 3.45, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Luna Pier swatch →
Diamond Vogel Equivalent of Serge
At Diamond Vogel, the closest color to Serge is Star-Studded (0620) — very close at ΔE 2.68, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Star-Studded swatch →
Hirshfield's Equivalent of Serge
At Hirshfield's, the closest color to Serge is Quiet Peace (0592) — very close at ΔE 2.91, though not an exact twin. It runs slightly lighter (LRV 9 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Quiet Peace swatch →
C2 Paint Equivalent of Serge
C2 Paint's nearest match is Cordon Bleu (C2-774), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone, so it substitutes for Serge without repainting risk. See the full Cordon Bleu swatch →
Kompozit Equivalent of Serge
At Kompozit, the closest color to Serge is Quiet Peace (0592) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Quiet Peace swatch →