Color spec
| Brand | Glidden |
| Name | Rich Navy |
| SKU | 50BB 08/171 |
| Hex | #404D6B |
| RGB | 64, 77, 107 |
| HSL | 222°, 25%, 34% |
| LRV | 8 |
| Undertone | cool blue tone |
| Family | Blue |
About Glidden Rich Navy
At LRV 8, Rich Navy is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Rich Navy earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Rich Navy within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #404D6B in HSL space. Pair Rich Navy with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Rich Navy Equivalents at Other Brands
Matching Rich Navy from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 50BB 08/171 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rich Navy
At Sherwin-Williams, the closest color to Rich Navy is Dignified (SW 6538) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dignified swatch →
Behr Equivalent of Rich Navy
The closest Behr equivalent of Rich Navy is Blackberry Cobbler (HDC-SM16-08). At ΔE 0.36 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 7 vs 8). If Behr is your counter, order Blackberry Cobbler and you'll get the same color. See the full Blackberry Cobbler swatch →
Benjamin Moore Equivalent of Rich Navy
At Benjamin Moore, the closest color to Rich Navy is Stunning (826) — very close at ΔE 2.42, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Stunning swatch →
PPG / Glidden Equivalent of Rich Navy
At PPG / Glidden, the closest color to Rich Navy is Royal Hyacinth (PPG1169-7) — very close at ΔE 3.35, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Royal Hyacinth swatch →
Dutch Boy Equivalent of Rich Navy
At Dutch Boy, the closest color to Rich Navy is Skafi Isle (239-7DB) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Skafi Isle swatch →
HGTV Home by Sherwin-Williams Equivalent of Rich Navy
At HGTV Home by Sherwin-Williams, the closest color to Rich Navy is Courtly Blue (HGSW 2391) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Courtly Blue swatch →
Dunn-Edwards Equivalent of Rich Navy
Dunn-Edwards's nearest match is Jazz Age Blues (DET574), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone, so it substitutes for Rich Navy without repainting risk. See the full Jazz Age Blues swatch →
Magnolia Home Equivalent of Rich Navy
At Magnolia Home, the closest color to Rich Navy is Silos District (JG-92) — very close at ΔE 2.26, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Silos District swatch →
Farrow & Ball Equivalent of Rich Navy
Farrow & Ball's nearest match is Serge (NO. 9919), visually identical in normal room light (ΔE 1.29). It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone, so it substitutes for Rich Navy without repainting risk. See the full Serge swatch →
Diamond Vogel Equivalent of Rich Navy
At Diamond Vogel, the closest color to Rich Navy is Star-Studded (0620) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Star-Studded swatch →
Hirshfield's Equivalent of Rich Navy
At Hirshfield's, the closest color to Rich Navy is Quiet Peace (0592) — very close at ΔE 2.56, though not an exact twin. It sits at the same lightness (LRV 9 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Quiet Peace swatch →
C2 Paint Equivalent of Rich Navy
C2 Paint's nearest match is Cordon Bleu (C2-774), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone, so it substitutes for Rich Navy without repainting risk. See the full Cordon Bleu swatch →
Kompozit Equivalent of Rich Navy
At Kompozit, the closest color to Rich Navy is Quiet Peace (0592) — very close at ΔE 2.56, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Quiet Peace swatch →