Color guide · Farrow & Ball · Blue

Kittiwake

No. 307 · #98ACBA · LRV 40 · cool blue tone

No. 307 · #98ACBA · LRV 40 — cool blue tone, mid-tone — versatile but shifts visibly with light.

KittiwakeFarrow & Ball · No. 307
The color, edge to edge.Use your own photo →
Kittiwake
FARROW & BALL · No. 307 · #98ACBA
Brand · codeFarrow & BallNo. 307 · all Farrow & Ball blues
LRV40Mid-tone — versatile but shifts visibly with light.
Undertonecool blue tone
FamilyBlue
Hex · RGB · HSL#98ACBA · 152, 172, 186 · 205°, 20%, 66%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Waterloo13
  2. 2Charcoal Blue19
  3. 3Kittiwake40
  4. 4Honolulu Blue62
  5. 5After Rain68
Undertone and depth

What Color Is Kittiwake, Really?

Kittiwake reads as a cool blue tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Farrow & Ball No. 307 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Kittiwake

Kittiwake is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.

Light by light

How Lighting Changes Kittiwake

Kittiwake sits in the mid-range at LRV 40, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Kittiwake are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Farrow & Ball No. 307 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Farrow & Ball Colors

The nearest shades to Kittiwake within Farrow & Ball's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Kittiwake · 8.9 : 1 · passes AA and AAAWhite text on Kittiwake · 2.3 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #98ACBA in HSL space. Pair Kittiwake with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#98ACBA + #BAA698
TRIADIC
#98ACBA · #BA98AC · #ACBA98
ANALOGOUS
#98BAB7 · #98ACBA · #989BBA

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Jessica Williams

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