Cool Customer
V107-4 · #93AAB8 · LRV 38.4 — cool blue tone, mid-tone — versatile but shifts visibly with light.
- 1Waterloo13
- 2Charcoal Blue19
- 3Cool Customer38.4
- 4Honolulu Blue62
- 5After Rain68
What Color Is Cool Customer, Really?
Cool Customer reads as a cool blue tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Valspar V107-4 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Cool Customer
Cool Customer is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
How Lighting Changes Cool Customer
Cool Customer sits in the mid-range at LRV 38.4, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Cool Customer are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Valspar V107-4 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | AleutianSW 6241 · Sherwin-Williams | 2.2 | 39 | Color page → |
| Behr | Heather GrayBNC-09 · Behr | 1.3 | 38 | Color page → |
| Benjamin Moore | New Hope Gray2130-50 · Benjamin Moore | 3.7 | 39 | Color page → |
| PPG / Glidden | Dresden DreamPPG1155-5 · PPG / Glidden | 1.4 | 37 | Color page → |
| Glidden | Brussels Blue70BG 38/143 · Glidden | 2.2 | 38 | Color page → |
| Dutch Boy | Jazz Blue336-4DB · Dutch Boy | 3.0 | 38 | Color page → |
Similar Valspar Colors
The nearest shades to Cool Customer within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #93AAB8 in HSL space. Pair Cool Customer with one accent and one neutral — the swatches below are starting points, not final picks.
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