Color spec
| Brand | Valspar |
| Name | Cool Customer |
| SKU | V107-4 |
| Hex | #93AAB8 |
| RGB | 147, 170, 184 |
| HSL | 203°, 21%, 65% |
| LRV | 38.4 |
| Undertone | cool blue tone |
| Family | Gray |
About Valspar Cool Customer
Cool Customer sits in the mid-range at LRV 38.4, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Cool Customer is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Backdrop
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Cool Customer within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #93AAB8 in HSL space. Pair Cool Customer with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Cool Customer Equivalents at Other Brands
Matching Cool Customer from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar V107-4 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cool Customer
At Sherwin-Williams, the closest color to Cool Customer is Aleutian (SW 6241) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 39 vs 38.4) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Aleutian swatch →
Behr Equivalent of Cool Customer
Behr's nearest match is Heather Gray (BNC-09), visually identical in normal room light (ΔE 1.34). It sits at the same lightness (LRV 38 vs 38.4) and carries a cool blue undertone, so it substitutes for Cool Customer without repainting risk. See the full Heather Gray swatch →
Benjamin Moore Equivalent of Cool Customer
Benjamin Moore has no exact twin of Cool Customer. The nearest is New Hope Gray (2130-50) at ΔE 3.73 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 39 vs 38.4). Compare large swatches before substituting. See the full New Hope Gray swatch →
PPG / Glidden Equivalent of Cool Customer
PPG / Glidden's nearest match is Dresden Dream (PPG1155-5), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 37 vs 38.4) and carries a cool blue undertone, so it substitutes for Cool Customer without repainting risk. See the full Dresden Dream swatch →
Glidden Equivalent of Cool Customer
At Glidden, the closest color to Cool Customer is Brussels Blue (70BG 38/143) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 38 vs 38.4) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Brussels Blue swatch →
Dutch Boy Equivalent of Cool Customer
At Dutch Boy, the closest color to Cool Customer is Jazz Blue (336-4DB) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 38 vs 38.4) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Jazz Blue swatch →
HGTV Home by Sherwin-Williams Equivalent of Cool Customer
At HGTV Home by Sherwin-Williams, the closest color to Cool Customer is Aleutian (HGSW 3355) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 39 vs 38.4) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Aleutian swatch →
Dunn-Edwards Equivalent of Cool Customer
At Dunn-Edwards, the closest color to Cool Customer is Irogon Blue (DEC796) — very close at ΔE 2.97, though not an exact twin. It sits at the same lightness (LRV 37 vs 38.4) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Irogon Blue swatch →
Magnolia Home Equivalent of Cool Customer
At Magnolia Home, the closest color to Cool Customer is Winter Solstice (JG-89) — very close at ΔE 2.4, though not an exact twin. It sits at the same lightness (LRV 37 vs 38.4) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Winter Solstice swatch →
Farrow & Ball Equivalent of Cool Customer
Farrow & Ball's nearest match is Kittiwake (NO. 307), visually identical in normal room light (ΔE 1.29). It runs slightly lighter (LRV 40 vs 38.4) and carries a cool blue undertone, so it substitutes for Cool Customer without repainting risk. See the full Kittiwake swatch →
Diamond Vogel Equivalent of Cool Customer
Diamond Vogel's nearest match is Chicago Skyline (0631), visually identical in normal room light (ΔE 1.93). It runs slightly lighter (LRV 42 vs 38.4) and carries a cool blue undertone, so it substitutes for Cool Customer without repainting risk. See the full Chicago Skyline swatch →
Hirshfield's Equivalent of Cool Customer
The closest Hirshfield's equivalent of Cool Customer is Chicago Skyline (0631). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same cool blue undertone and runs slightly lighter (LRV 42 vs 38.4). If Hirshfield's is your counter, order Chicago Skyline and you'll get the same color. See the full Chicago Skyline swatch →
Rodda Equivalent of Cool Customer
Rodda has no exact twin of Cool Customer. The nearest is Silver Lake (R080) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 38.4). Compare large swatches before substituting. See the full Silver Lake swatch →
C2 Paint Equivalent of Cool Customer
C2 Paint has no exact twin of Cool Customer. The nearest is Approaching Storm (BD12) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 39 vs 38.4). Compare large swatches before substituting. See the full Approaching Storm swatch →
Clare Equivalent of Cool Customer
At Clare, the closest color to Cool Customer is Good Jeans (PNT100-LT-38) — very close at ΔE 3, though not an exact twin. It runs slightly darker (LRV 36 vs 38.4) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Good Jeans swatch →
Kompozit Equivalent of Cool Customer
The closest Kompozit equivalent of Cool Customer is Chicago Skyline (0631). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same cool blue undertone and runs slightly lighter (LRV 40 vs 38.4). If Kompozit is your counter, order Chicago Skyline and you'll get the same color. See the full Chicago Skyline swatch →