Color spec
| Brand | Dunn-Edwards |
| Name | Striking Red |
| SKU | DEA103 |
| Hex | #C03543 |
| RGB | 192, 53, 67 |
| HSL | 354°, 57%, 48% |
| LRV | 14 |
| Undertone | warm red tone |
| Family | Red |
About Dunn-Edwards Striking Red
With an LRV of 14, Striking Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Striking Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Annie Sloan
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Striking Red within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C03543 in HSL space. Pair Striking Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Striking Red Equivalents at Other Brands
Matching Striking Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DEA103 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Striking Red
Sherwin-Williams has no exact twin of Striking Red. The nearest is Real Red (SW 6868) at ΔE 4.21 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Real Red swatch →
Behr Equivalent of Striking Red
Behr's nearest match is Tandoori (M170-7), visually identical in normal room light (ΔE 1.02). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for Striking Red without repainting risk. See the full Tandoori swatch →
Benjamin Moore Equivalent of Striking Red
Benjamin Moore's nearest match is Poppy (1315), visually identical in normal room light (ΔE 1.2). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for Striking Red without repainting risk. See the full Poppy swatch →
Valspar Equivalent of Striking Red
At Valspar, the closest color to Striking Red is Berry Blush (1004-1A) — very close at ΔE 3.13, though not an exact twin. It sits at the same lightness (LRV 14.4 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Berry Blush swatch →
PPG / Glidden Equivalent of Striking Red
At PPG / Glidden, the closest color to Striking Red is Calypso Berry (PPG1185-7) — very close at ΔE 2.1, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Calypso Berry swatch →
Glidden Equivalent of Striking Red
At Glidden, the closest color to Striking Red is Cherry Red (00YR 15/510) — very close at ΔE 2.02, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cherry Red swatch →
Dutch Boy Equivalent of Striking Red
At Dutch Boy, the closest color to Striking Red is Poppied Red (106-7DB) — very close at ΔE 2.76, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Poppied Red swatch →
Magnolia Home Equivalent of Striking Red
Magnolia Home has no exact twin of Striking Red. The nearest is Vine Ripened Tomato (JG-25) at ΔE 3.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 14). Compare large swatches before substituting. See the full Vine Ripened Tomato swatch →
Farrow & Ball Equivalent of Striking Red
Farrow & Ball has no exact twin of Striking Red. The nearest is Romesco (NO. CB4) at ΔE 4.19 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 16 vs 14). Compare large swatches before substituting. See the full Romesco swatch →
Diamond Vogel Equivalent of Striking Red
Diamond Vogel's nearest match is Movie Star (1116), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone, so it substitutes for Striking Red without repainting risk. See the full Movie Star swatch →
Hirshfield's Equivalent of Striking Red
At Hirshfield's, the closest color to Striking Red is Tropical Heat (1082) — very close at ΔE 2.19, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tropical Heat swatch →
Annie Sloan Equivalent of Striking Red
At Annie Sloan, the closest color to Striking Red is Emperors Silk (EMPERORS SILK) — very close at ΔE 3.28, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Emperors Silk swatch →
Kompozit Equivalent of Striking Red
At Kompozit, the closest color to Striking Red is Tropical Heat (1082) — very close at ΔE 2.19, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tropical Heat swatch →