Color guide · Dunn-Edwards · Red

Red Icon

DEA104 · #C93543 · LRV 15 · warm red tone

DEA104 · #C93543 · LRV 15 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Red IconDunn-Edwards · DEA104
The color, edge to edge.Use your own photo →
Red Icon
DUNN-EDWARDS · DEA104 · #C93543
Brand · codeDunn-EdwardsDEA104 · all Dunn-Edwards reds
LRV15Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#C93543 · 201, 53, 67 · 354°, 58%, 50%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rookwood Dark Red3
  2. 2Rumors8
  3. 3Red Icon15
  4. 4Inferno22
  5. 5Rejuvenate30
Undertone and depth

What Color Is Red Icon, Really?

Red Icon reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Dunn-Edwards DEA104 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Red Icon

Red Icon works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Red Icon

With an LRV of 15, Red Icon is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Red Icon are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Dunn-Edwards DEA104 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Dunn-Edwards Colors

The nearest shades to Red Icon within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Red Icon · 4.1 : 1 · large text onlyWhite text on Red Icon · 5.2 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #C93543 in HSL space. Pair Red Icon with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#C93543 + #35C9BB
TRIADIC
#C93543 · #43C935 · #3543C9
ANALOGOUS
#C9358D · #C93543 · #C97135

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Jessica Williams

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