Color spec
| Brand | Dunn-Edwards |
| Name | Plum Power |
| SKU | DE5985 |
| Hex | #7E5E8D |
| RGB | 126, 94, 141 |
| HSL | 281°, 20%, 46% |
| LRV | 14 |
| Undertone | cool violet tone |
| Family | Purple |
About Dunn-Edwards Plum Power
With an LRV of 14, Plum Power is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Plum Power works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Plum Power within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7E5E8D in HSL space. Pair Plum Power with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Plum Power Equivalents at Other Brands
Matching Plum Power from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5985 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plum Power
At Sherwin-Williams, the closest color to Plum Power is Clematis (SW 6831) — very close at ΔE 2.99, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Clematis swatch →
Behr Equivalent of Plum Power
Behr's nearest match is Full Glass (S120-6), visually identical in normal room light (ΔE 1.84). It sits at the same lightness (LRV 14 vs 14) and carries a cool violet undertone, so it substitutes for Plum Power without repainting risk. See the full Full Glass swatch →
Benjamin Moore Equivalent of Plum Power
At Benjamin Moore, the closest color to Plum Power is Fire and Ice (1392) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Fire and Ice swatch →
Valspar Equivalent of Plum Power
At Valspar, the closest color to Plum Power is Vivacious Violet (V038-5) — very close at ΔE 2.71, though not an exact twin. It runs slightly lighter (LRV 15.9 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Vivacious Violet swatch →
PPG / Glidden Equivalent of Plum Power
At PPG / Glidden, the closest color to Plum Power is Royal Lilac (PPG1250-7) — very close at ΔE 3.48, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Royal Lilac swatch →
Glidden Equivalent of Plum Power
At Glidden, the closest color to Plum Power is Amethyst Jewel (50RB 14/232) — very close at ΔE 2.36, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Amethyst Jewel swatch →
Dutch Boy Equivalent of Plum Power
At Dutch Boy, the closest color to Plum Power is Purple Tulips (145-7DB) — very close at ΔE 3.4, though not an exact twin. It runs slightly darker (LRV 12 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Purple Tulips swatch →
HGTV Home by Sherwin-Williams Equivalent of Plum Power
At HGTV Home by Sherwin-Williams, the closest color to Plum Power is Opulant Purple (HGSW 1422) — very close at ΔE 2.99, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Opulant Purple swatch →