Dunn-Edwards Love Potion#E398AF · LRV 42
Love Potion reads as a red / warm — mid-tone — versatile but shifts visibly with light. The notes below cover the spec, what Dunn-Edwards DE5052 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Dunn-Edwards |
| Name | Love Potion |
| SKU | DE5052 |
| Hex | #E398AF |
| RGB | 227, 152, 175 |
| HSL | 342°, 57%, 74% |
| LRV | 42 |
| Undertone | red / warm |
| Family | Pink |
About Dunn-Edwards Love Potion
Love Potion sits in the mid-range at LRV 42, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Love Potion is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Valspar
PPG / Glidden
Sherwin-Williams
Behr
Benjamin Moore
Farrow & Ball
Clare
Backdrop
Magnolia Home
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Love Potion within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E398AF in HSL space. Pair Love Potion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.