Love Potion
DE5052 · #E398AF · LRV 39 — warm red tone, mid-tone — versatile but shifts visibly with light.
- 1Razzle Dazzle20
- 2Coming up Roses30
- 3Love Potion39
- 4Pale Cherry Blossom61
- 5Romance66
What Color Is Love Potion, Really?
Love Potion reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Dunn-Edwards DE5052 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Love Potion
Love Potion is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Love Potion
Love Potion sits in the mid-range at LRV 39, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Love Potion are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Dunn-Edwards DE5052 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Haute PinkSW 6570 · Sherwin-Williams | 2.6 | 41 | Color page → |
| Benjamin Moore | Pink Ribbon1340 · Benjamin Moore | 3.0 | 43 | Color page → |
| Valspar | Second Blush1007-3C · Valspar | 2.0 | 43.2 | Color page → |
| PPG / Glidden | BrandywinePPG1183-4 · PPG / Glidden | 2.4 | 44 | Color page → |
| Glidden | BrandywinePPG1183-4 · Glidden | 2.4 | 44 | Color page → |
| Dutch Boy | Petunia Petal247-4DB · Dutch Boy | 1.5 | 44 | Color page → |
Similar Dunn-Edwards Colors
The nearest shades to Love Potion within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #E398AF in HSL space. Pair Love Potion with one accent and one neutral — the swatches below are starting points, not final picks.
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