Color spec
| Brand | Dunn-Edwards |
| Name | Love Potion |
| SKU | DE5052 |
| Hex | #E398AF |
| RGB | 227, 152, 175 |
| HSL | 342°, 57%, 74% |
| LRV | 39 |
| Undertone | warm red tone |
| Family | Pink |
About Dunn-Edwards Love Potion
Love Potion sits in the mid-range at LRV 39, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Love Potion is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Love Potion within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E398AF in HSL space. Pair Love Potion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Love Potion Equivalents at Other Brands
Matching Love Potion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5052 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Love Potion
At Sherwin-Williams, the closest color to Love Potion is Haute Pink (SW 6570) — very close at ΔE 2.6, though not an exact twin. It runs slightly lighter (LRV 41 vs 39) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Haute Pink swatch →
Behr Equivalent of Love Potion
At Behr, the closest color to Love Potion is Passion Fruit Punch (M170-4) — very close at ΔE 2.67, though not an exact twin. It runs noticeably lighter (LRV 46 vs 39) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Passion Fruit Punch swatch →
Benjamin Moore Equivalent of Love Potion
At Benjamin Moore, the closest color to Love Potion is Pink Ribbon (1340) — very close at ΔE 2.98, though not an exact twin. It runs slightly lighter (LRV 43 vs 39) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pink Ribbon swatch →
Valspar Equivalent of Love Potion
At Valspar, the closest color to Love Potion is Second Blush (1007-3C) — very close at ΔE 2.02, though not an exact twin. It runs slightly lighter (LRV 43.2 vs 39) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Second Blush swatch →
PPG / Glidden Equivalent of Love Potion
At PPG / Glidden, the closest color to Love Potion is Brandywine (PPG1183-4) — very close at ΔE 2.35, though not an exact twin. It runs slightly lighter (LRV 44 vs 39) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brandywine swatch →
Glidden Equivalent of Love Potion
At Glidden, the closest color to Love Potion is Brandywine (PPG1183-4) — very close at ΔE 2.41, though not an exact twin. It runs slightly lighter (LRV 44 vs 39) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brandywine swatch →
Dutch Boy Equivalent of Love Potion
Dutch Boy's nearest match is Petunia Petal (247-4DB), visually identical in normal room light (ΔE 1.46). It runs slightly lighter (LRV 44 vs 39) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Petunia Petal swatch →
HGTV Home by Sherwin-Williams Equivalent of Love Potion
At HGTV Home by Sherwin-Williams, the closest color to Love Potion is Raspberry Crème (HGSW 1025) — very close at ΔE 2.6, though not an exact twin. It runs slightly lighter (LRV 41 vs 39) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Raspberry Crème swatch →
Diamond Vogel Equivalent of Love Potion
At Diamond Vogel, the closest color to Love Potion is Vintage Victorian (1142) — very close at ΔE 3.16, though not an exact twin. It runs noticeably lighter (LRV 45 vs 39) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Vintage Victorian swatch →
Hirshfield's Equivalent of Love Potion
At Hirshfield's, the closest color to Love Potion is Vintage Victorian (1142) — very close at ΔE 2.65, though not an exact twin. It runs slightly lighter (LRV 44 vs 39) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Vintage Victorian swatch →
C2 Paint Equivalent of Love Potion
At C2 Paint, the closest color to Love Potion is Turkey Wattle (BD52) — very close at ΔE 2.66, though not an exact twin. It runs slightly lighter (LRV 44 vs 39) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Turkey Wattle swatch →
Kompozit Equivalent of Love Potion
At Kompozit, the closest color to Love Potion is Vintage Victorian (1142) — very close at ΔE 2.65, though not an exact twin. It runs slightly lighter (LRV 44 vs 39) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Vintage Victorian swatch →