Color spec
| Brand | Dunn-Edwards |
| Name | Be My Valentine |
| SKU | DE5038 |
| Hex | #EC9DC3 |
| RGB | 236, 157, 195 |
| HSL | 331°, 68%, 77% |
| LRV | 43 |
| Undertone | warm magenta tone |
| Family | Pink |
About Dunn-Edwards Be My Valentine
Be My Valentine sits in the mid-range at LRV 43, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Be My Valentine is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Be My Valentine within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EC9DC3 in HSL space. Pair Be My Valentine with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Be My Valentine Equivalents at Other Brands
Matching Be My Valentine from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5038 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Be My Valentine
Sherwin-Williams has no exact twin of Be My Valentine. The nearest is Fussy Pink (SW 6853) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 47 vs 43). Compare large swatches before substituting. See the full Fussy Pink swatch →
Behr Equivalent of Be My Valentine
At Behr, the closest color to Be My Valentine is Raspberry Lemonade (130C-3) — very close at ΔE 2.95, though not an exact twin. It runs slightly lighter (LRV 47 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Raspberry Lemonade swatch →
Benjamin Moore Equivalent of Be My Valentine
Benjamin Moore's nearest match is Island Sunset (1346), visually identical in normal room light (ΔE 1.28). It sits at the same lightness (LRV 43 vs 43) and carries a warm magenta undertone, so it substitutes for Be My Valentine without repainting risk. See the full Island Sunset swatch →
Valspar Equivalent of Be My Valentine
At Valspar, the closest color to Be My Valentine is Pink Frenzy (1002-2A) — very close at ΔE 3.05, though not an exact twin. It runs slightly lighter (LRV 47.6 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Frenzy swatch →
PPG / Glidden Equivalent of Be My Valentine
PPG / Glidden has no exact twin of Be My Valentine. The nearest is Tickled Pink (PPG1181-4) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 50 vs 43). Compare large swatches before substituting. See the full Tickled Pink swatch →
Glidden Equivalent of Be My Valentine
At Glidden, the closest color to Be My Valentine is Valentine Pink (14RR 48/276) — very close at ΔE 2.16, though not an exact twin. It runs slightly lighter (LRV 48 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Valentine Pink swatch →
Dutch Boy Equivalent of Be My Valentine
At Dutch Boy, the closest color to Be My Valentine is Glim-Glam Pink (147-4DB) — very close at ΔE 3.24, though not an exact twin. It runs noticeably lighter (LRV 49 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Glim-Glam Pink swatch →
HGTV Home by Sherwin-Williams Equivalent of Be My Valentine
HGTV Home by Sherwin-Williams has no exact twin of Be My Valentine. The nearest is Raspberry Crème (HGSW 1025) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 41 vs 43). Compare large swatches before substituting. See the full Raspberry Crème swatch →
Diamond Vogel Equivalent of Be My Valentine
At Diamond Vogel, the closest color to Be My Valentine is Blossoms in Spring (1157) — very close at ΔE 3.02, though not an exact twin. It runs slightly lighter (LRV 45 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Blossoms in Spring swatch →
Hirshfield's Equivalent of Be My Valentine
At Hirshfield's, the closest color to Be My Valentine is Blossoms in Spring (1157) — very close at ΔE 3.22, though not an exact twin. It runs slightly lighter (LRV 46 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Blossoms in Spring swatch →
Kompozit Equivalent of Be My Valentine
At Kompozit, the closest color to Be My Valentine is Blossoms in Spring (1157) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 44 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Blossoms in Spring swatch →