Color spec
| Brand | Diamond Vogel |
| Name | Plum's the Word |
| SKU | 1239 |
| Hex | #DBCFE7 |
| RGB | 219, 207, 231 |
| HSL | 270°, 33%, 86% |
| LRV | 65 |
| Undertone | cool violet tone |
| Family | Purple |
About Diamond Vogel Plum's the Word
At LRV 65, Plum's the Word is a light color that bounces daylight around a room without tipping into stark white. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Plum's the Word is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Kompozit
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Plum's the Word within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #DBCFE7 in HSL space. Pair Plum's the Word with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Plum's the Word Equivalents at Other Brands
Matching Plum's the Word from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1239 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Plum's the Word
At Behr, the closest color to Plum's the Word is Orchid Haze (S110-2) — very close at ΔE 2.26, though not an exact twin. It sits at the same lightness (LRV 64 vs 65) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Orchid Haze swatch →
Benjamin Moore Equivalent of Plum's the Word
The closest Benjamin Moore equivalent of Plum's the Word is Lily Lavender (2071-60). At ΔE 0.78 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 65 vs 65). If Benjamin Moore is your counter, order Lily Lavender and you'll get the same color. See the full Lily Lavender swatch →
Valspar Equivalent of Plum's the Word
At Valspar, the closest color to Plum's the Word is Will o' the Wisp (8001-48B) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 65 vs 65) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Will o' the Wisp swatch →
PPG / Glidden Equivalent of Plum's the Word
At PPG / Glidden, the closest color to Plum's the Word is Syrian Violet (PPG1250-3) — very close at ΔE 3.3, though not an exact twin. It runs slightly darker (LRV 63 vs 65) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Syrian Violet swatch →
Glidden Equivalent of Plum's the Word
At Glidden, the closest color to Plum's the Word is Syrian Violet (PPG1250-3) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 64 vs 65) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Syrian Violet swatch →
Dutch Boy Equivalent of Plum's the Word
Dutch Boy's nearest match is Sleepy Purple (144-3DB), visually identical in normal room light (ΔE 1.71). It runs slightly darker (LRV 62 vs 65) and carries a cool violet undertone, so it substitutes for Plum's the Word without repainting risk. See the full Sleepy Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Plum's the Word
At HGTV Home by Sherwin-Williams, the closest color to Plum's the Word is Violet Cache (HGSW 1416) — very close at ΔE 3.05, though not an exact twin. It runs slightly darker (LRV 62 vs 65) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Violet Cache swatch →
Dunn-Edwards Equivalent of Plum's the Word
The closest Dunn-Edwards equivalent of Plum's the Word is Shimmering Sky (DE5960). At ΔE 0.9 the two are indistinguishable on a wall — it carries the same cool violet undertone and runs slightly darker (LRV 62 vs 65). If Dunn-Edwards is your counter, order Shimmering Sky and you'll get the same color. See the full Shimmering Sky swatch →
Hirshfield's Equivalent of Plum's the Word
The closest Hirshfield's equivalent of Plum's the Word is Plum's the Word (1239). At ΔE 0.72 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 66 vs 65). If Hirshfield's is your counter, order Plum's the Word and you'll get the same color. See the full Plum's the Word swatch →
Kompozit Equivalent of Plum's the Word
The closest Kompozit equivalent of Plum's the Word is Plum's the Word (1239). At ΔE 0.72 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 65 vs 65). If Kompozit is your counter, order Plum's the Word and you'll get the same color. See the full Plum's the Word swatch →