Color spec
| Brand | Benjamin Moore |
| Name | Wet Concrete |
| SKU | 2114-40 |
| Hex | #9C8989 |
| RGB | 156, 137, 137 |
| HSL | 0°, 9%, 57% |
| LRV | 27 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Wet Concrete
Wet Concrete sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Wet Concrete is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Rodda
Portola Paints
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Wet Concrete within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9C8989 in HSL space. Pair Wet Concrete with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Wet Concrete Equivalents at Other Brands
Matching Wet Concrete from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2114-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wet Concrete
At Sherwin-Williams, the closest color to Wet Concrete is Cocoa Berry (SW 9078) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 27 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cocoa Berry swatch →
Behr Equivalent of Wet Concrete
At Behr, the closest color to Wet Concrete is Fashion Week (MQ1-37) — very close at ΔE 2.29, though not an exact twin. It runs slightly darker (LRV 25 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fashion Week swatch →
Valspar Equivalent of Wet Concrete
At Valspar, the closest color to Wet Concrete is Sunrise Over Tahiti (8004-2D) — very close at ΔE 2.03, though not an exact twin. It sits at the same lightness (LRV 27 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sunrise Over Tahiti swatch →
PPG / Glidden Equivalent of Wet Concrete
At PPG / Glidden, the closest color to Wet Concrete is Smoky Quartz (PPG18-08) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smoky Quartz swatch →
Glidden Equivalent of Wet Concrete
At Glidden, the closest color to Wet Concrete is Smoky Quartz (PPG18-08) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smoky Quartz swatch →
Dutch Boy Equivalent of Wet Concrete
At Dutch Boy, the closest color to Wet Concrete is Plummet Plum (403-4DB) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Plummet Plum swatch →
HGTV Home by Sherwin-Williams Equivalent of Wet Concrete
At HGTV Home by Sherwin-Williams, the closest color to Wet Concrete is Cocoa Berrie (HGSW 3024) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 27 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cocoa Berrie swatch →
Rodda Equivalent of Wet Concrete
The closest Rodda equivalent of Wet Concrete is Reimagined (R116). At ΔE 0.7 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 27 vs 27). If Rodda is your counter, order Reimagined and you'll get the same color. See the full Reimagined swatch →
Portola Paints Equivalent of Wet Concrete
Portola Paints has no exact twin of Wet Concrete. The nearest is Voodoo (VOODOO) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 26 vs 27). Compare large swatches before substituting. See the full Voodoo swatch →