Color spec
| Brand | Benjamin Moore |
| Name | Soft Cranberry |
| SKU | 2094-40 |
| Hex | #C18C80 |
| RGB | 193, 140, 128 |
| HSL | 11°, 34%, 63% |
| LRV | 32 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Soft Cranberry
Soft Cranberry sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Soft Cranberry is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Clare
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Soft Cranberry within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C18C80 in HSL space. Pair Soft Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Soft Cranberry Equivalents at Other Brands
Matching Soft Cranberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2094-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Soft Cranberry
Sherwin-Williams's nearest match is Roycroft Rose (SW 34), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 33 vs 32) and carries a warm red undertone, so it substitutes for Soft Cranberry without repainting risk. See the full Roycroft Rose swatch →
Behr Equivalent of Soft Cranberry
At Behr, the closest color to Soft Cranberry is Mesa Peach (MQ1-51) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 33 vs 32) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mesa Peach swatch →
Valspar Equivalent of Soft Cranberry
At Valspar, the closest color to Soft Cranberry is Gilman Rose (1008-8A) — very close at ΔE 3.29, though not an exact twin. It runs slightly lighter (LRV 33.7 vs 32) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Gilman Rose swatch →
PPG / Glidden Equivalent of Soft Cranberry
At PPG / Glidden, the closest color to Soft Cranberry is Copper Trail (PPG1066-5) — very close at ΔE 2.45, though not an exact twin. It sits at the same lightness (LRV 31 vs 32) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Copper Trail swatch →
Glidden Equivalent of Soft Cranberry
At Glidden, the closest color to Soft Cranberry is Copper Trail (PPG1066-5) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 31 vs 32) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Copper Trail swatch →
Dutch Boy Equivalent of Soft Cranberry
Dutch Boy's nearest match is Amber Wood (409-4DB), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 33 vs 32) and carries a warm red undertone, so it substitutes for Soft Cranberry without repainting risk. See the full Amber Wood swatch →
HGTV Home by Sherwin-Williams Equivalent of Soft Cranberry
At HGTV Home by Sherwin-Williams, the closest color to Soft Cranberry is Peekaboo Coral (HGSW 2065) — very close at ΔE 2.73, though not an exact twin. It runs slightly lighter (LRV 34 vs 32) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Peekaboo Coral swatch →
Dunn-Edwards Equivalent of Soft Cranberry
Dunn-Edwards's nearest match is Revival Rose (DEC701), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 31 vs 32) and carries a warm red undertone, so it substitutes for Soft Cranberry without repainting risk. See the full Revival Rose swatch →
Farrow & Ball Equivalent of Soft Cranberry
Farrow & Ball has no exact twin of Soft Cranberry. The nearest is Fruit Fool (NO. 9911) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 29 vs 32). Compare large swatches before substituting. See the full Fruit Fool swatch →
Diamond Vogel Equivalent of Soft Cranberry
Diamond Vogel has no exact twin of Soft Cranberry. The nearest is Notice Me (0072) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 32). Compare large swatches before substituting. See the full Notice Me swatch →
Clare Equivalent of Soft Cranberry
Clare has no exact twin of Soft Cranberry. The nearest is Pink Sky (PNT100-MD-28) at ΔE 3.89 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 32). Compare large swatches before substituting. See the full Pink Sky swatch →