Color guide · Benjamin Moore · Pink

Soft Cranberry

2094-40 · #C18C80 · LRV 32 · warm red tone

2094-40 · #C18C80 · LRV 32 — warm red tone, mid-tone — versatile but shifts visibly with light.

Soft CranberryBenjamin Moore · 2094-40
The color, edge to edge.Use your own photo →
Soft Cranberry
BENJAMIN MOORE · 2094-40 · #C18C80
Brand · codeBenjamin Moore2094-40 · all Benjamin Moore pinks
LRV32Mid-tone — versatile but shifts visibly with light.
Undertonewarm red tone
FamilyPink
Hex · RGB · HSL#C18C80 · 193, 140, 128 · 11°, 34%, 63%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Razzle Dazzle20
  2. 2Bubblegum Pink26
  3. 3Soft Cranberry32
  4. 4Vintage Tea Rose47
  5. 5Pale Cherry Blossom61
Undertone and depth

What Color Is Soft Cranberry, Really?

Soft Cranberry reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 2094-40 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Soft Cranberry

Soft Cranberry is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.

Light by light

How Lighting Changes Soft Cranberry

Soft Cranberry sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Soft Cranberry are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2094-40 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Soft Cranberry within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Soft Cranberry · 7.3 : 1 · passes AA and AAAWhite text on Soft Cranberry · 2.9 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #C18C80 in HSL space. Pair Soft Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#C18C80 + #80B5C1
TRIADIC
#C18C80 · #80C18C · #8C80C1
ANALOGOUS
#C18094 · #C18C80 · #C1AD80

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Jessica Williams

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