Color spec
| Brand | Benjamin Moore |
| Name | Rural Earth |
| SKU | 1239 |
| Hex | #5F5047 |
| RGB | 95, 80, 71 |
| HSL | 22°, 14%, 33% |
| LRV | 10 |
| Undertone | warm red-orange tone |
| Family | Gray |
About Benjamin Moore Rural Earth
With an LRV of 10, Rural Earth is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rural Earth works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Rural Earth within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5F5047 in HSL space. Pair Rural Earth with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Rural Earth Equivalents at Other Brands
Matching Rural Earth from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1239 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rural Earth
Sherwin-Williams's nearest match is Rookwood Dark Brown (SW 2808), visually identical in normal room light (ΔE 1.65). It runs slightly darker (LRV 8 vs 10) and carries a warm red-orange undertone, so it substitutes for Rural Earth without repainting risk. See the full Rookwood Dark Brown swatch →
Behr Equivalent of Rural Earth
Behr's nearest match is Scented Clove (UL130-1), visually identical in normal room light (ΔE 1.61). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Rural Earth without repainting risk. See the full Scented Clove swatch →
Valspar Equivalent of Rural Earth
At Valspar, the closest color to Rural Earth is Hunting Boots (1001-9A) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 9.4 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hunting Boots swatch →
PPG / Glidden Equivalent of Rural Earth
At PPG / Glidden, the closest color to Rural Earth is Chestnut (PPG15-23) — very close at ΔE 2.46, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Chestnut swatch →
Glidden Equivalent of Rural Earth
Glidden's nearest match is Authentic Brown (60YR 09/086), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Rural Earth without repainting risk. See the full Authentic Brown swatch →
Dutch Boy Equivalent of Rural Earth
Dutch Boy's nearest match is Heritage Brown (411-7DB), visually identical in normal room light (ΔE 1.49). It runs slightly darker (LRV 8 vs 10) and carries a warm red-orange undertone, so it substitutes for Rural Earth without repainting risk. See the full Heritage Brown swatch →
Dunn-Edwards Equivalent of Rural Earth
The closest Dunn-Edwards equivalent of Rural Earth is Black Walnut (DE6063). At ΔE 0.35 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly darker (LRV 8 vs 10). If Dunn-Edwards is your counter, order Black Walnut and you'll get the same color. See the full Black Walnut swatch →
Hirshfield's Equivalent of Rural Earth
Hirshfield's's nearest match is Rawhide (H0141), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 9 vs 10) and carries a warm red-orange undertone, so it substitutes for Rural Earth without repainting risk. See the full Rawhide swatch →
Rodda Equivalent of Rural Earth
Rodda's nearest match is Bistre (CA214), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 9 vs 10) and carries a warm red-orange undertone, so it substitutes for Rural Earth without repainting risk. See the full Bistre swatch →
C2 Paint Equivalent of Rural Earth
C2 Paint has no exact twin of Rural Earth. The nearest is Ulysses (C2-822) at ΔE 3.65 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Ulysses swatch →
Kompozit Equivalent of Rural Earth
Kompozit has no exact twin of Rural Earth. The nearest is Connoisseur (0143) at ΔE 3.64 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Connoisseur swatch →