Color spec
| Brand | Benjamin Moore |
| Name | Grape Juice |
| SKU | 2074-10 |
| Hex | #62334A |
| RGB | 98, 51, 74 |
| HSL | 331°, 32%, 29% |
| LRV | 5 |
| Undertone | warm magenta tone |
| Family | Purple |
About Benjamin Moore Grape Juice
At LRV 5, Grape Juice is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Grape Juice earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Grape Juice within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #62334A in HSL space. Pair Grape Juice with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Grape Juice Equivalents at Other Brands
Matching Grape Juice from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2074-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Grape Juice
Sherwin-Williams has no exact twin of Grape Juice. The nearest is Burgundy (SW 6300) at ΔE 4.89 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Burgundy swatch →
Behr Equivalent of Grape Juice
At Behr, the closest color to Grape Juice is Cherry Cola (S130-7) — very close at ΔE 3.25, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Cherry Cola swatch →
Valspar Equivalent of Grape Juice
Valspar's nearest match is Ruby Nights (V040-6), visually identical in normal room light (ΔE 1.56). It sits at the same lightness (LRV 6.2 vs 5) and carries a warm magenta undertone, so it substitutes for Grape Juice without repainting risk. See the full Ruby Nights swatch →
PPG / Glidden Equivalent of Grape Juice
PPG / Glidden has no exact twin of Grape Juice. The nearest is Love Potion (PPG1179-7) at ΔE 3.83 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 7 vs 5). Compare large swatches before substituting. See the full Love Potion swatch →
Glidden Equivalent of Grape Juice
Glidden has no exact twin of Grape Juice. The nearest is Love Potion (PPG1179-7) at ΔE 4.23 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 7 vs 5). Compare large swatches before substituting. See the full Love Potion swatch →
Dutch Boy Equivalent of Grape Juice
Dutch Boy's nearest match is Antiqued Fuchsia (246-7DB), visually identical in normal room light (ΔE 1.98). It sits at the same lightness (LRV 6 vs 5) and carries a warm magenta undertone, so it substitutes for Grape Juice without repainting risk. See the full Antiqued Fuchsia swatch →
HGTV Home by Sherwin-Williams Equivalent of Grape Juice
HGTV Home by Sherwin-Williams has no exact twin of Grape Juice. The nearest is Grown Up Grape (HGSW 2431) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 7 vs 5). Compare large swatches before substituting. See the full Grown Up Grape swatch →
Dunn-Edwards Equivalent of Grape Juice
Dunn-Edwards has no exact twin of Grape Juice. The nearest is Wine Goblet (DET400) at ΔE 4.69 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Wine Goblet swatch →
Hirshfield's Equivalent of Grape Juice
Hirshfield's's nearest match is Noble Honor (1166), visually identical in normal room light (ΔE 1.74). It runs slightly lighter (LRV 8 vs 5) and carries a warm magenta undertone, so it substitutes for Grape Juice without repainting risk. See the full Noble Honor swatch →
Kompozit Equivalent of Grape Juice
Kompozit's nearest match is Noble Honor (1166), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 6 vs 5) and carries a warm magenta undertone, so it substitutes for Grape Juice without repainting risk. See the full Noble Honor swatch →