Color guide · Benjamin Moore · Purple

Grape Juice

2074-10 · #62334A · LRV 5 · warm magenta tone

2074-10 · #62334A · LRV 5 — warm magenta tone, very dark — reads black in most rooms.

Grape JuiceBenjamin Moore · 2074-10
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Grape Juice
BENJAMIN MOORE · 2074-10 · #62334A
Brand · codeBenjamin Moore2074-10 · all Benjamin Moore purples
LRV5Very dark — reads black in most rooms.
Undertonewarm magenta tone
FamilyPurple
Hex · RGB · HSL#62334A · 98, 51, 74 · 331°, 32%, 29%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Grape Juice5
  2. 2Blue Nova17
  3. 3Gothic Purple24
Undertone and depth

What Color Is Grape Juice, Really?

Grape Juice reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Benjamin Moore 2074-10 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Grape Juice

Grape Juice earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Grape Juice

At LRV 5, Grape Juice is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Grape Juice are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2074-10 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Grape Juice within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Grape Juice · 2.1 : 1 · fails for textWhite text on Grape Juice · 10 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #62334A in HSL space. Pair Grape Juice with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#62334A + #33624B
TRIADIC
#62334A · #4A6233 · #334A62
ANALOGOUS
#623361 · #62334A · #623433

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Jessica Williams

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