Color guide · Benjamin Moore · White

Gardenia

AF-10 · #F3F0E9 · LRV 85 · near-white with a hint of color

AF-10 · #F3F0E9 · LRV 85 — near-white with a hint of color, very light — near-white, broadens small spaces.

GardeniaBenjamin Moore · AF-10
The color, edge to edge.Use your own photo →
Gardenia
BENJAMIN MOORE · AF-10 · #F3F0E9
Brand · codeBenjamin MooreAF-10 · all Benjamin Moore whites
LRV85Very light — near-white, broadens small spaces.
Undertonenear-white with a hint of color
FamilyWhite
Hex · RGB · HSL#F3F0E9 · 243, 240, 233 · 42°, 29%, 93%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1First Star69
  2. 2Classic Gray74
  3. 3Gardenia85
  4. 4Chantilly Lace91
  5. 5Ultra Pure White97
Undertone and depth

What Color Is Gardenia, Really?

Gardenia reads as a near-white with a hint of color — very light — near-white, broadens small spaces. The notes below cover how Benjamin Moore AF-10 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Gardenia

Gardenia shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.

Light by light

How Lighting Changes Gardenia

Gardenia is very light — LRV 85, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.

Test it in your light, not a showroom's

Most complaints about Gardenia are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore AF-10 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Gardenia within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Gardenia · 18.5 : 1 · passes AA and AAAWhite text on Gardenia · 1.1 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #F3F0E9 in HSL space. Pair Gardenia with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#F3F0E9 + #E9ECF3
TRIADIC
#F3F0E9 · #E9F3F0 · #F0E9F3
ANALOGOUS
#F3EBE9 · #F3F0E9 · #F1F3E9

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Jessica Williams

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