Color spec
| Brand | Benjamin Moore |
| Name | Gardenia |
| SKU | AF-10 |
| Hex | #F3F0E9 |
| RGB | 243, 240, 233 |
| HSL | 42°, 29%, 93% |
| LRV | 85 |
| Undertone | near-white with a hint of color |
| Family | White |
About Benjamin Moore Gardenia
Gardenia is very light — LRV 85, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Gardenia shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Closest matches by brand
19 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Rust-Oleum
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Gardenia within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F3F0E9 in HSL space. Pair Gardenia with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Gardenia Equivalents at Other Brands
Matching Gardenia from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore AF-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Gardenia
Sherwin-Williams's nearest match is Arcade White (SW 7100), visually identical in normal room light (ΔE 1.06). It sits at the same lightness (LRV 86 vs 85) and carries a near-white undertone, so it substitutes for Gardenia without repainting risk. See the full Arcade White swatch →
Behr Equivalent of Gardenia
The closest Behr equivalent of Gardenia is Silk Pillow (PWN-15). At ΔE 0.48 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly lighter (LRV 87 vs 85). If Behr is your counter, order Silk Pillow and you'll get the same color. See the full Silk Pillow swatch →
Valspar Equivalent of Gardenia
The closest Valspar equivalent of Gardenia is Crisp Cotton (7007-4). At ΔE 0.96 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly lighter (LRV 87 vs 85). If Valspar is your counter, order Crisp Cotton and you'll get the same color. See the full Crisp Cotton swatch →
PPG / Glidden Equivalent of Gardenia
PPG / Glidden's nearest match is Cotton Tail (PPG0998-1), visually identical in normal room light (ΔE 1.22). It runs slightly lighter (LRV 87 vs 85) and carries a near-white undertone, so it substitutes for Gardenia without repainting risk. See the full Cotton Tail swatch →
Glidden Equivalent of Gardenia
The closest Glidden equivalent of Gardenia is Cotton Tail (PPG0998-1). At ΔE 0.5 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly lighter (LRV 87 vs 85). If Glidden is your counter, order Cotton Tail and you'll get the same color. See the full Cotton Tail swatch →
Dutch Boy Equivalent of Gardenia
The closest Dutch Boy equivalent of Gardenia is Birched White (004W). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly lighter (LRV 89 vs 85). If Dutch Boy is your counter, order Birched White and you'll get the same color. See the full Birched White swatch →
HGTV Home by Sherwin-Williams Equivalent of Gardenia
HGTV Home by Sherwin-Williams's nearest match is Storyteller (HGSW 4053), visually identical in normal room light (ΔE 1.44). It runs slightly lighter (LRV 87 vs 85) and carries a near-white undertone, so it substitutes for Gardenia without repainting risk. See the full Storyteller swatch →
Dunn-Edwards Equivalent of Gardenia
The closest Dunn-Edwards equivalent of Gardenia is Latte Froth (DE6239). At ΔE 0.47 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 81 vs 85). If Dunn-Edwards is your counter, order Latte Froth and you'll get the same color. See the full Latte Froth swatch →
Magnolia Home Equivalent of Gardenia
The closest Magnolia Home equivalent of Gardenia is Silos White (JG-107). At ΔE 0.56 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 86 vs 85). If Magnolia Home is your counter, order Silos White and you'll get the same color. See the full Silos White swatch →
Farrow & Ball Equivalent of Gardenia
At Farrow & Ball, the closest color to Gardenia is Wimborne White (NO. 239) — very close at ΔE 2.04, though not an exact twin. It runs slightly lighter (LRV 89 vs 85) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Wimborne White swatch →
Diamond Vogel Equivalent of Gardenia
Diamond Vogel's nearest match is White Shoulders (1265), visually identical in normal room light (ΔE 1.94). It runs slightly lighter (LRV 87 vs 85) and carries a near-white undertone, so it substitutes for Gardenia without repainting risk. See the full White Shoulders swatch →
Hirshfield's Equivalent of Gardenia
Hirshfield's's nearest match is White Shoulders (1265), visually identical in normal room light (ΔE 1.52). It runs slightly lighter (LRV 87 vs 85) and carries a near-white undertone, so it substitutes for Gardenia without repainting risk. See the full White Shoulders swatch →
Rodda Equivalent of Gardenia
Rodda's nearest match is Artisan White (CA013), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 86 vs 85) and carries a near-white undertone, so it substitutes for Gardenia without repainting risk. See the full Artisan White swatch →
C2 Paint Equivalent of Gardenia
The closest C2 Paint equivalent of Gardenia is Cocoon (C2-820). At ΔE 0.57 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly lighter (LRV 87 vs 85). If C2 Paint is your counter, order Cocoon and you'll get the same color. See the full Cocoon swatch →
Clare Equivalent of Gardenia
At Clare, the closest color to Gardenia is Wing It (PNT100-LT-24) — very close at ΔE 2.47, though not an exact twin. It runs slightly lighter (LRV 88 vs 85) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Wing It swatch →
Portola Paints Equivalent of Gardenia
Portola Paints's nearest match is Origami (ORIGAMI), visually identical in normal room light (ΔE 1.05). It sits at the same lightness (LRV 86 vs 85) and carries a near-white undertone, so it substitutes for Gardenia without repainting risk. See the full Origami swatch →
Backdrop Equivalent of Gardenia
At Backdrop, the closest color to Gardenia is Tabula Rasa (BD-TR) — very close at ΔE 2.04, though not an exact twin. It runs noticeably lighter (LRV 92 vs 85) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Tabula Rasa swatch →
Rust-Oleum Equivalent of Gardenia
Rust-Oleum has no exact twin of Gardenia. The nearest is Linen White (285140) at ΔE 4.77 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 93 vs 85). Compare large swatches before substituting. See the full Linen White swatch →
Kompozit Equivalent of Gardenia
Kompozit's nearest match is White Shoulders (1265), visually identical in normal room light (ΔE 1.52). It runs slightly lighter (LRV 87 vs 85) and carries a near-white undertone, so it substitutes for Gardenia without repainting risk. See the full White Shoulders swatch →