Color spec
| Brand | Benjamin Moore |
| Name | Cochineal Red |
| SKU | CW-330 |
| Hex | #9E3F31 |
| RGB | 158, 63, 49 |
| HSL | 8°, 53%, 41% |
| LRV | 13 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Cochineal Red
With an LRV of 13, Cochineal Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cochineal Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
C2 Paint
Backdrop
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Cochineal Red within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9E3F31 in HSL space. Pair Cochineal Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Cochineal Red Equivalents at Other Brands
Matching Cochineal Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore CW-330 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cochineal Red
The closest Sherwin-Williams equivalent of Cochineal Red is Chinese Red (SW 57). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly darker (LRV 11 vs 13). If Sherwin-Williams is your counter, order Chinese Red and you'll get the same color. See the full Chinese Red swatch →
Behr Equivalent of Cochineal Red
At Behr, the closest color to Cochineal Red is Fire Cracker (PPU2-16) — very close at ΔE 2.74, though not an exact twin. It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fire Cracker swatch →
Valspar Equivalent of Cochineal Red
At Valspar, the closest color to Cochineal Red is Cinnamon Sunset (V008-3) — very close at ΔE 2.57, though not an exact twin. It runs slightly darker (LRV 11.2 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cinnamon Sunset swatch →
PPG / Glidden Equivalent of Cochineal Red
PPG / Glidden has no exact twin of Cochineal Red. The nearest is Burning Bush (PPG1057-7) at ΔE 3.91 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 11 vs 13). Compare large swatches before substituting. See the full Burning Bush swatch →
Glidden Equivalent of Cochineal Red
Glidden has no exact twin of Cochineal Red. The nearest is Burning Bush (PPG1057-7) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 11 vs 13). Compare large swatches before substituting. See the full Burning Bush swatch →
Dutch Boy Equivalent of Cochineal Red
Dutch Boy has no exact twin of Cochineal Red. The nearest is Terra Orange (308-7DB) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 11 vs 13). Compare large swatches before substituting. See the full Terra Orange swatch →
HGTV Home by Sherwin-Williams Equivalent of Cochineal Red
At HGTV Home by Sherwin-Williams, the closest color to Cochineal Red is Ruby Red Slippers (HGSW 1072) — very close at ΔE 2.21, though not an exact twin. It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ruby Red Slippers swatch →
Dunn-Edwards Equivalent of Cochineal Red
Dunn-Edwards has no exact twin of Cochineal Red. The nearest is Attar of Rose (DET422) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 11 vs 13). Compare large swatches before substituting. See the full Attar of Rose swatch →
Magnolia Home Equivalent of Cochineal Red
At Magnolia Home, the closest color to Cochineal Red is Hopscotch (JG-31) — very close at ΔE 3.31, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hopscotch swatch →
Diamond Vogel Equivalent of Cochineal Red
Diamond Vogel has no exact twin of Cochineal Red. The nearest is Queen's Coat (H009) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 11 vs 13). Compare large swatches before substituting. See the full Queen's Coat swatch →
Hirshfield's Equivalent of Cochineal Red
Hirshfield's has no exact twin of Cochineal Red. The nearest is Stagecoach (H0009) at ΔE 4.82 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 13). Compare large swatches before substituting. See the full Stagecoach swatch →
C2 Paint Equivalent of Cochineal Red
C2 Paint has no exact twin of Cochineal Red. The nearest is Strawberry Preserves (BD70) at ΔE 4.19 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 11 vs 13). Compare large swatches before substituting. See the full Strawberry Preserves swatch →
Backdrop Equivalent of Cochineal Red
Backdrop has no exact twin of Cochineal Red. The nearest is Bahaus (BD-BH) at ΔE 4.65 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 13). Compare large swatches before substituting. See the full Bahaus swatch →
Kompozit Equivalent of Cochineal Red
At Kompozit, the closest color to Cochineal Red is Dark Marmalade (1040) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Dark Marmalade swatch →