Color guide · Benjamin Moore · Red

Deep Rose

2004-10 · #A0372F · LRV 11 · warm red tone

2004-10 · #A0372F · LRV 11 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Deep RoseBenjamin Moore · 2004-10
The color, edge to edge.Use your own photo →
Deep Rose
BENJAMIN MOORE · 2004-10 · #A0372F
Brand · codeBenjamin Moore2004-10 · all Benjamin Moore reds
LRV11Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#A0372F · 160, 55, 47 · 4°, 55%, 41%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Redwood0
  2. 2Bewitched6
  3. 3Deep Rose11
  4. 4Cinnamon Slate19
  5. 5Rejuvenate30
Undertone and depth

What Color Is Deep Rose, Really?

Deep Rose reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 2004-10 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Deep Rose

Deep Rose works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Deep Rose

With an LRV of 11, Deep Rose is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Deep Rose are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2004-10 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Deep Rose within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Deep Rose · 3.1 : 1 · large text onlyWhite text on Deep Rose · 6.8 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #A0372F in HSL space. Pair Deep Rose with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#A0372F + #2F98A0
TRIADIC
#A0372F · #2FA037 · #372FA0
ANALOGOUS
#A02F5F · #A0372F · #A0702F

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