Color guide · Benjamin Moore · Purple

Charmed Violet

1398 · #9379B0 · LRV 24 · cool violet tone

1398 · #9379B0 · LRV 24 — cool violet tone, dark — high drama, needs strong daylight or warm bulbs.

Charmed VioletBenjamin Moore · 1398
The color, edge to edge.Use your own photo →
Charmed Violet
BENJAMIN MOORE · 1398 · #9379B0
Brand · codeBenjamin Moore1398 · all Benjamin Moore purples
LRV24Dark — high drama, needs strong daylight or warm bulbs.
Undertonecool violet tone
FamilyPurple
Hex · RGB · HSL#9379B0 · 147, 121, 176 · 268°, 26%, 58%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Nocturne Shade5
  2. 2Blue Nova17
  3. 3Charmed Violet24
  4. 4Hazy Lilac29
  5. 5Wisteria48
Undertone and depth

What Color Is Charmed Violet, Really?

Charmed Violet reads as a cool violet tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 1398 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Charmed Violet

Charmed Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Charmed Violet

With an LRV of 24, Charmed Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Charmed Violet are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 1398 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Charmed Violet within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Charmed Violet · 5.6 : 1 · passes AAWhite text on Charmed Violet · 3.7 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #9379B0 in HSL space. Pair Charmed Violet with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#9379B0 + #96B079
TRIADIC
#9379B0 · #B09379 · #79B093
ANALOGOUS
#797AB0 · #9379B0 · #AF79B0

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Jessica Williams

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