Color spec
| Brand | Benjamin Moore |
| Name | Charmed Violet |
| SKU | 1398 |
| Hex | #9379B0 |
| RGB | 147, 121, 176 |
| HSL | 268°, 26%, 58% |
| LRV | 24 |
| Undertone | cool violet tone |
| Family | Purple |
About Benjamin Moore Charmed Violet
With an LRV of 24, Charmed Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Charmed Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Charmed Violet within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9379B0 in HSL space. Pair Charmed Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Charmed Violet Equivalents at Other Brands
Matching Charmed Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1398 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Charmed Violet
Sherwin-Williams has no exact twin of Charmed Violet. The nearest is Lavish Lavender (SW 6975) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 22 vs 24). Compare large swatches before substituting. See the full Lavish Lavender swatch →
Behr Equivalent of Charmed Violet
Behr's nearest match is Garden Plum (S110-5), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 24 vs 24) and carries a cool violet undertone, so it substitutes for Charmed Violet without repainting risk. See the full Garden Plum swatch →
Valspar Equivalent of Charmed Violet
Valspar's nearest match is Plum Burst (4002-10B), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 24.2 vs 24) and carries a cool violet undertone, so it substitutes for Charmed Violet without repainting risk. See the full Plum Burst swatch →
PPG / Glidden Equivalent of Charmed Violet
PPG / Glidden has no exact twin of Charmed Violet. The nearest is Purple Rhapsody (PPG1247-6) at ΔE 4.26 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 21 vs 24). Compare large swatches before substituting. See the full Purple Rhapsody swatch →
Glidden Equivalent of Charmed Violet
At Glidden, the closest color to Charmed Violet is Orchid Blush (41RB 24/309) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Orchid Blush swatch →
Dunn-Edwards Equivalent of Charmed Violet
At Dunn-Edwards, the closest color to Charmed Violet is Cloudy Plum (DE5984) — very close at ΔE 3.24, though not an exact twin. It sits at the same lightness (LRV 23 vs 24) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Cloudy Plum swatch →
Diamond Vogel Equivalent of Charmed Violet
At Diamond Vogel, the closest color to Charmed Violet is Crown Jewels (1193) — very close at ΔE 3.02, though not an exact twin. It runs slightly darker (LRV 22 vs 24) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Crown Jewels swatch →