Color guide · Benjamin Moore · Orange

California Rustic

ES-24 · #874B35 · LRV 12 · warm red tone

ES-24 · #874B35 · LRV 12 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

California RusticBenjamin Moore · ES-24
The color, edge to edge.Use your own photo →
California Rustic
BENJAMIN MOORE · ES-24 · #874B35
Brand · codeBenjamin MooreES-24 · all Benjamin Moore oranges
LRV12Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyOrange
Hex · RGB · HSL#874B35 · 135, 75, 53 · 16°, 44%, 37%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1California Rustic12
  2. 2Caramelized35
  3. 3Venetian Plaster42
Undertone and depth

What Color Is California Rustic, Really?

California Rustic reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore ES-24 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for California Rustic

California Rustic works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.

Light by light

How Lighting Changes California Rustic

With an LRV of 12, California Rustic is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about California Rustic are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore ES-24 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to California Rustic within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on California Rustic · 3.1 : 1 · large text onlyWhite text on California Rustic · 6.8 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #874B35 in HSL space. Pair California Rustic with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#874B35 + #357187
TRIADIC
#874B35 · #35874B · #4B3587
ANALOGOUS
#873548 · #874B35 · #877435

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Jessica Williams

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