Satchel
AF-240 · #804F31 · LRV 12 — warm red-orange tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Satchel12
- 2Caramelized35
- 3Venetian Plaster42
What Color Is Satchel, Really?
Satchel reads as a warm red-orange tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore AF-240 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Satchel
Satchel works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.
How Lighting Changes Satchel
With an LRV of 12, Satchel is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Satchel are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore AF-240 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Umber RustSW 9100 · Sherwin-Williams | 3.5 | 10 | Color page → |
| Behr | Caramel Latte260F-7 · Behr | 4.7 | 11 | Color page → |
| Valspar | Riding BootsV083-6 · Valspar | 1.9 | 10 | Color page → |
| HGTV Home by Sherwin-Williams | Zahara BrownHGSW 3121 · HGTV Home by Sherwin-Williams | 3.5 | 10 | Color page → |
| Dunn-Edwards | Cellar DoorDEA157 · Dunn-Edwards | 4.8 | 10 | Color page → |
| Hirshfield's | BrownstoneH0133 · Hirshfield's | 4.9 | 11 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Satchel within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #804F31 in HSL space. Pair Satchel with one accent and one neutral — the swatches below are starting points, not final picks.
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