Color spec
| Brand | Dutch Boy |
| Name | Rustic Rouge |
| SKU | 307-7DB |
| Hex | #8D422F |
| RGB | 141, 66, 47 |
| HSL | 12°, 50%, 37% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Brown |
About Dutch Boy Rustic Rouge
With an LRV of 10, Rustic Rouge is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rustic Rouge works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Rustic Rouge within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #8D422F in HSL space. Pair Rustic Rouge with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Rustic Rouge Equivalents at Other Brands
Matching Rustic Rouge from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 307-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rustic Rouge
The closest Sherwin-Williams equivalent of Rustic Rouge is Cajun Red (SW 8). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Sherwin-Williams is your counter, order Cajun Red and you'll get the same color. See the full Cajun Red swatch →
Behr Equivalent of Rustic Rouge
Behr has no exact twin of Rustic Rouge. The nearest is Cinnamon Brandy (230D-7) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Cinnamon Brandy swatch →
Benjamin Moore Equivalent of Rustic Rouge
The closest Benjamin Moore equivalent of Rustic Rouge is Copper Clay (2172-10). At ΔE 0.83 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11 vs 10). If Benjamin Moore is your counter, order Copper Clay and you'll get the same color. See the full Copper Clay swatch →
Valspar Equivalent of Rustic Rouge
Valspar's nearest match is Russet Red (2011-7), visually identical in normal room light (ΔE 1.47). It sits at the same lightness (LRV 9.9 vs 10) and carries a warm red undertone, so it substitutes for Rustic Rouge without repainting risk. See the full Russet Red swatch →
PPG / Glidden Equivalent of Rustic Rouge
PPG / Glidden has no exact twin of Rustic Rouge. The nearest is Red Clay (PPG16-32) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Red Clay swatch →
Glidden Equivalent of Rustic Rouge
Glidden has no exact twin of Rustic Rouge. The nearest is Red Clay (PPG16-32) at ΔE 4.22 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Red Clay swatch →
Hirshfield's Equivalent of Rustic Rouge
At Hirshfield's, the closest color to Rustic Rouge is April Love (1061) — very close at ΔE 2.11, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full April Love swatch →
Rodda Equivalent of Rustic Rouge
Rodda has no exact twin of Rustic Rouge. The nearest is Picante (CA227) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Picante swatch →
C2 Paint Equivalent of Rustic Rouge
At C2 Paint, the closest color to Rustic Rouge is Fez (C2-569) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fez swatch →
Kompozit Equivalent of Rustic Rouge
At Kompozit, the closest color to Rustic Rouge is April Love (1061) — very close at ΔE 2.11, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full April Love swatch →