Color spec
| Brand | Behr |
| Name | Wild Raisin |
| SKU | S-G-700 |
| Hex | #4B313E |
| RGB | 75, 49, 62 |
| HSL | 330°, 21%, 24% |
| LRV | 4 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Wild Raisin
At LRV 4, Wild Raisin is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Wild Raisin earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Diamond Vogel
Hirshfield's
C2 Paint
Portola Paints
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Wild Raisin within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4B313E in HSL space. Pair Wild Raisin with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Wild Raisin Equivalents at Other Brands
Matching Wild Raisin from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S-G-700 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Raisin
At Sherwin-Williams, the closest color to Wild Raisin is Merlot (SW 2704) — very close at ΔE 2.8, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Merlot swatch →
Benjamin Moore Equivalent of Wild Raisin
Benjamin Moore's nearest match is Dark Purple (2073-10), visually identical in normal room light (ΔE 1.94). It runs slightly lighter (LRV 6 vs 4) and carries a warm magenta undertone, so it substitutes for Wild Raisin without repainting risk. See the full Dark Purple swatch →
Diamond Vogel Equivalent of Wild Raisin
Diamond Vogel has no exact twin of Wild Raisin. The nearest is Purple Province (H065) at ΔE 4.49 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 6 vs 4). Compare large swatches before substituting. See the full Purple Province swatch →
Hirshfield's Equivalent of Wild Raisin
Hirshfield's has no exact twin of Wild Raisin. The nearest is Purple Shadow (1215) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 7 vs 4). Compare large swatches before substituting. See the full Purple Shadow swatch →
C2 Paint Equivalent of Wild Raisin
At C2 Paint, the closest color to Wild Raisin is Black Locust (BD42) — very close at ΔE 2.86, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Black Locust swatch →
Portola Paints Equivalent of Wild Raisin
At Portola Paints, the closest color to Wild Raisin is Dancing Shoes (DANCING SHOES) — very close at ΔE 2.77, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Dancing Shoes swatch →
Kompozit Equivalent of Wild Raisin
Kompozit has no exact twin of Wild Raisin. The nearest is Purple Shadow (1215) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Purple Shadow swatch →