Color guide · Behr · Purple

Plum Raisin

120F-7 · #4F2F3D · LRV 4 · warm magenta tone

120F-7 · #4F2F3D · LRV 4 — warm magenta tone, very dark — reads black in most rooms.

Plum RaisinBehr · 120F-7
The color, edge to edge.Use your own photo →
Plum Raisin
BEHR · 120F-7 · #4F2F3D
Brand · codeBehr120F-7 · all Behr purples
LRV4Very dark — reads black in most rooms.
Undertonewarm magenta tone
FamilyPurple
Hex · RGB · HSL#4F2F3D · 79, 47, 61 · 334°, 25%, 25%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Plum Raisin4
  2. 2Blue Nova17
  3. 3Gothic Purple24
Undertone and depth

What Color Is Plum Raisin, Really?

Plum Raisin reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Behr 120F-7 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Plum Raisin

Plum Raisin earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Plum Raisin

At LRV 4, Plum Raisin is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Plum Raisin are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr 120F-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Plum Raisin within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Plum Raisin · 1.8 : 1 · fails for textWhite text on Plum Raisin · 11.6 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #4F2F3D in HSL space. Pair Plum Raisin with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#4F2F3D + #2F4F41
TRIADIC
#4F2F3D · #3D4F2F · #2F3D4F
ANALOGOUS
#4F2F4D · #4F2F3D · #4F312F

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Jessica Williams

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