Color spec
| Brand | Behr |
| Name | Plum Raisin |
| SKU | 120F-7 |
| Hex | #4F2F3D |
| RGB | 79, 47, 61 |
| HSL | 334°, 25%, 25% |
| LRV | 4 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Plum Raisin
At LRV 4, Plum Raisin is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Plum Raisin earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Dunn-Edwards
Hirshfield's
C2 Paint
Portola Paints
Similar Behr colors
closest in the Behr deckThe nearest shades to Plum Raisin within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4F2F3D in HSL space. Pair Plum Raisin with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Plum Raisin Equivalents at Other Brands
Matching Plum Raisin from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 120F-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plum Raisin
At Sherwin-Williams, the closest color to Plum Raisin is Merlot (SW 2704) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Merlot swatch →
Benjamin Moore Equivalent of Plum Raisin
Benjamin Moore has no exact twin of Plum Raisin. The nearest is Dark Purple (2073-10) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 6 vs 4). Compare large swatches before substituting. See the full Dark Purple swatch →
C2 Paint Equivalent of Plum Raisin
C2 Paint has no exact twin of Plum Raisin. The nearest is Black Locust (BD42) at ΔE 4.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Black Locust swatch →
Portola Paints Equivalent of Plum Raisin
Portola Paints has no exact twin of Plum Raisin. The nearest is Dancing Shoes (DANCING SHOES) at ΔE 4.57 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Dancing Shoes swatch →