Virtuous Violet
BIC-07 · #B7B9DE · LRV 50 — cool blue tone, light — bounces daylight without going clinical.
- 1Gothic Purple24
- 2Hazy Lilac29
- 3Virtuous Violet50
- 4French Lilac56
- 5Lavender Mist63
What Color Is Virtuous Violet, Really?
Virtuous Violet reads as a cool blue tone — light — bounces daylight without going clinical. The notes below cover how Behr BIC-07 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Virtuous Violet
Virtuous Violet is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Virtuous Violet
At LRV 50, Virtuous Violet is a light color that bounces daylight around a room without tipping into stark white. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about Virtuous Violet are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr BIC-07 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | WisteriaSW 6822 · Sherwin-Williams | 4.4 | 48 | Color page → |
| Benjamin Moore | Oriental Iris1418 · Benjamin Moore | 4.3 | 52 | Color page → |
| Valspar | Beloved8001-47C · Valspar | 1.3 | 48 | Color page → |
| PPG / Glidden | French LilacPPG1246-4 · PPG / Glidden | 3.8 | 49 | Color page → |
| Glidden | French LilacPPG1246-4 · Glidden | 4.1 | 50 | Color page → |
| Dutch Boy | Violet Daze142-4DB · Dutch Boy | 3.1 | 49 | Color page → |
Similar Behr Colors
The nearest shades to Virtuous Violet within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #B7B9DE in HSL space. Pair Virtuous Violet with one accent and one neutral — the swatches below are starting points, not final picks.
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