Color spec
| Brand | Behr |
| Name | Virtuous Violet |
| SKU | BIC-07 |
| Hex | #B7B9DE |
| RGB | 183, 185, 222 |
| HSL | 237°, 37%, 79% |
| LRV | 50 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Virtuous Violet
At LRV 50, Virtuous Violet is a light color that bounces daylight around a room without tipping into stark white. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Virtuous Violet is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Virtuous Violet within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B7B9DE in HSL space. Pair Virtuous Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Virtuous Violet Equivalents at Other Brands
Matching Virtuous Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BIC-07 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Virtuous Violet
Sherwin-Williams has no exact twin of Virtuous Violet. The nearest is Wisteria (SW 6822) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 48 vs 50). Compare large swatches before substituting. See the full Wisteria swatch →
Benjamin Moore Equivalent of Virtuous Violet
Benjamin Moore has no exact twin of Virtuous Violet. The nearest is Oriental Iris (1418) at ΔE 4.28 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 52 vs 50). Compare large swatches before substituting. See the full Oriental Iris swatch →
Valspar Equivalent of Virtuous Violet
Valspar's nearest match is Beloved (8001-47C), visually identical in normal room light (ΔE 1.32). It runs slightly darker (LRV 48 vs 50) and carries a cool blue undertone, so it substitutes for Virtuous Violet without repainting risk. See the full Beloved swatch →
PPG / Glidden Equivalent of Virtuous Violet
PPG / Glidden has no exact twin of Virtuous Violet. The nearest is French Lilac (PPG1246-4) at ΔE 3.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 49 vs 50). Compare large swatches before substituting. See the full French Lilac swatch →
Glidden Equivalent of Virtuous Violet
Glidden has no exact twin of Virtuous Violet. The nearest is French Lilac (PPG1246-4) at ΔE 4.1 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 50 vs 50). Compare large swatches before substituting. See the full French Lilac swatch →
Dutch Boy Equivalent of Virtuous Violet
At Dutch Boy, the closest color to Virtuous Violet is Violet Daze (142-4DB) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 49 vs 50) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Violet Daze swatch →
HGTV Home by Sherwin-Williams Equivalent of Virtuous Violet
HGTV Home by Sherwin-Williams has no exact twin of Virtuous Violet. The nearest is Beverly Lilac (HGSW 1415) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 48 vs 50). Compare large swatches before substituting. See the full Beverly Lilac swatch →
Dunn-Edwards Equivalent of Virtuous Violet
Dunn-Edwards has no exact twin of Virtuous Violet. The nearest is Playful Purple (DE5947) at ΔE 4.11 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 48 vs 50). Compare large swatches before substituting. See the full Playful Purple swatch →
Diamond Vogel Equivalent of Virtuous Violet
At Diamond Vogel, the closest color to Virtuous Violet is Spoiled Rotten (1268) — very close at ΔE 2, though not an exact twin. It runs slightly lighter (LRV 54 vs 50) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Spoiled Rotten swatch →
Hirshfield's Equivalent of Virtuous Violet
Hirshfield's's nearest match is Pretty Posie (1260), visually identical in normal room light (ΔE 1.3). It runs slightly lighter (LRV 55 vs 50) and carries a cool blue undertone, so it substitutes for Virtuous Violet without repainting risk. See the full Pretty Posie swatch →
Kompozit Equivalent of Virtuous Violet
Kompozit's nearest match is Pretty Posie (1260), visually identical in normal room light (ΔE 1.3). It runs slightly lighter (LRV 53 vs 50) and carries a cool blue undertone, so it substitutes for Virtuous Violet without repainting risk. See the full Pretty Posie swatch →