Color guide · Behr · Purple

Tutti Frutti

S-G-100 · #BE30B1 · LRV 16 · warm magenta tone

S-G-100 · #BE30B1 · LRV 16 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.

Tutti FruttiBehr · S-G-100
The color, edge to edge.Use your own photo →
Tutti Frutti
BEHR · S-G-100 · #BE30B1
Brand · codeBehrS-G-100 · all Behr purples
LRV16Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm magenta tone
FamilyPurple
Hex · RGB · HSL#BE30B1 · 190, 48, 177 · 305°, 60%, 47%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Nocturne Shade5
  2. 2Ripe Berry10
  3. 3Tutti Frutti16
  4. 4Gothic Purple24
  5. 5Hazy Lilac29
Undertone and depth

What Color Is Tutti Frutti, Really?

Tutti Frutti reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr S-G-100 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Tutti Frutti

Tutti Frutti works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Tutti Frutti

With an LRV of 16, Tutti Frutti is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Tutti Frutti are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Similar Behr Colors

The nearest shades to Tutti Frutti within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Tutti Frutti · 4.2 : 1 · large text onlyWhite text on Tutti Frutti · 4.9 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #BE30B1 in HSL space. Pair Tutti Frutti with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#BE30B1 + #30BE3D
TRIADIC
#BE30B1 · #B1BE30 · #30B1BE
ANALOGOUS
#8430BE · #BE30B1 · #BE306A

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Jessica Williams

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