Color spec
| Brand | Behr |
| Name | Priceless Coral |
| SKU | M180-4 |
| Hex | #EA9B98 |
| RGB | 234, 155, 152 |
| HSL | 2°, 66%, 76% |
| LRV | 43 |
| Undertone | warm red tone |
| Family | Orange |
About Behr Priceless Coral
Priceless Coral sits in the mid-range at LRV 43, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Priceless Coral is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Priceless Coral within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EA9B98 in HSL space. Pair Priceless Coral with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Priceless Coral Equivalents at Other Brands
Matching Priceless Coral from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M180-4 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Priceless Coral
Sherwin-Williams's nearest match is Coral Bead (SW 6873), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 44 vs 43) and carries a warm red undertone, so it substitutes for Priceless Coral without repainting risk. See the full Coral Bead swatch →
Benjamin Moore Equivalent of Priceless Coral
Benjamin Moore's nearest match is Minstrel Heart (1297), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 42 vs 43) and carries a warm red undertone, so it substitutes for Priceless Coral without repainting risk. See the full Minstrel Heart swatch →
Valspar Equivalent of Priceless Coral
The closest Valspar equivalent of Priceless Coral is Antique Coral (1007-2A). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 43.9 vs 43). If Valspar is your counter, order Antique Coral and you'll get the same color. See the full Antique Coral swatch →
PPG / Glidden Equivalent of Priceless Coral
PPG / Glidden's nearest match is River Rouge (PPG1187-4), visually identical in normal room light (ΔE 1.51). It sits at the same lightness (LRV 44 vs 43) and carries a warm red undertone, so it substitutes for Priceless Coral without repainting risk. See the full River Rouge swatch →
Glidden Equivalent of Priceless Coral
Glidden's nearest match is River Rouge (PPG1187-4), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 44 vs 43) and carries a warm red undertone, so it substitutes for Priceless Coral without repainting risk. See the full River Rouge swatch →
Dutch Boy Equivalent of Priceless Coral
Dutch Boy's nearest match is Rose Window (203-4DB), visually identical in normal room light (ΔE 1.91). It runs slightly darker (LRV 41 vs 43) and carries a warm red undertone, so it substitutes for Priceless Coral without repainting risk. See the full Rose Window swatch →
HGTV Home by Sherwin-Williams Equivalent of Priceless Coral
HGTV Home by Sherwin-Williams has no exact twin of Priceless Coral. The nearest is Coral Odyssey (HGSW 1075) at ΔE 3.77 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 41 vs 43). Compare large swatches before substituting. See the full Coral Odyssey swatch →
Farrow & Ball Equivalent of Priceless Coral
Farrow & Ball has no exact twin of Priceless Coral. The nearest is Blooth Pink (NO. 9806) at ΔE 4.97 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 47 vs 43). Compare large swatches before substituting. See the full Blooth Pink swatch →
Hirshfield's Equivalent of Priceless Coral
Hirshfield's has no exact twin of Priceless Coral. The nearest is Wood Nymph (1093) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 47 vs 43). Compare large swatches before substituting. See the full Wood Nymph swatch →
Kompozit Equivalent of Priceless Coral
Kompozit has no exact twin of Priceless Coral. The nearest is Wood Nymph (1093) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 46 vs 43). Compare large swatches before substituting. See the full Wood Nymph swatch →