Color spec
| Brand | Behr |
| Name | Mixed Berry Jam |
| SKU | UL100-21 |
| Hex | #694451 |
| RGB | 105, 68, 81 |
| HSL | 339°, 21%, 34% |
| LRV | 8 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Mixed Berry Jam
At LRV 8, Mixed Berry Jam is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Mixed Berry Jam earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Mixed Berry Jam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #694451 in HSL space. Pair Mixed Berry Jam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Mixed Berry Jam Equivalents at Other Brands
Matching Mixed Berry Jam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr UL100-21 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mixed Berry Jam
Sherwin-Williams has no exact twin of Mixed Berry Jam. The nearest is Deep Maroon (SW 72) at ΔE 3.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 8). Compare large swatches before substituting. See the full Deep Maroon swatch →
Benjamin Moore Equivalent of Mixed Berry Jam
The closest Benjamin Moore equivalent of Mixed Berry Jam is Bordeaux Red (1365). At ΔE 0.94 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 8 vs 8). If Benjamin Moore is your counter, order Bordeaux Red and you'll get the same color. See the full Bordeaux Red swatch →
Valspar Equivalent of Mixed Berry Jam
Valspar has no exact twin of Mixed Berry Jam. The nearest is Stoic (1010-6) at ΔE 3.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7.2 vs 8). Compare large swatches before substituting. See the full Stoic swatch →
PPG / Glidden Equivalent of Mixed Berry Jam
At PPG / Glidden, the closest color to Mixed Berry Jam is Chilled Wine (PPG1045-7) — very close at ΔE 2.78, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Chilled Wine swatch →
Glidden Equivalent of Mixed Berry Jam
At Glidden, the closest color to Mixed Berry Jam is Chilled Wine (PPG1045-7) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Chilled Wine swatch →
Dutch Boy Equivalent of Mixed Berry Jam
At Dutch Boy, the closest color to Mixed Berry Jam is Pleasantly Plum (347-7DB) — very close at ΔE 3.3, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pleasantly Plum swatch →
HGTV Home by Sherwin-Williams Equivalent of Mixed Berry Jam
HGTV Home by Sherwin-Williams has no exact twin of Mixed Berry Jam. The nearest is Grown Up Grape (HGSW 2431) at ΔE 4.26 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 8). Compare large swatches before substituting. See the full Grown Up Grape swatch →
Dunn-Edwards Equivalent of Mixed Berry Jam
The closest Dunn-Edwards equivalent of Mixed Berry Jam is Wine Stain (DEA145). At ΔE 0.83 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 7 vs 8). If Dunn-Edwards is your counter, order Wine Stain and you'll get the same color. See the full Wine Stain swatch →
Farrow & Ball Equivalent of Mixed Berry Jam
Farrow & Ball has no exact twin of Mixed Berry Jam. The nearest is Preference Red (NO. 297) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Preference Red swatch →
Diamond Vogel Equivalent of Mixed Berry Jam
At Diamond Vogel, the closest color to Mixed Berry Jam is Kung Fu (0109) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Kung Fu swatch →
Hirshfield's Equivalent of Mixed Berry Jam
At Hirshfield's, the closest color to Mixed Berry Jam is Purple Stiletto (1173) — very close at ΔE 3.16, though not an exact twin. It sits at the same lightness (LRV 9 vs 8) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Stiletto swatch →
Rodda Equivalent of Mixed Berry Jam
Rodda has no exact twin of Mixed Berry Jam. The nearest is After Party (R119) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full After Party swatch →
C2 Paint Equivalent of Mixed Berry Jam
C2 Paint has no exact twin of Mixed Berry Jam. The nearest is Tallulah (C2-502) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Tallulah swatch →
Kompozit Equivalent of Mixed Berry Jam
At Kompozit, the closest color to Mixed Berry Jam is Purple Stiletto (1173) — very close at ΔE 3.16, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Stiletto swatch →