Mixed Berry Jam
UL100-21 · #694451 · LRV 8 — warm magenta tone, very dark — reads black in most rooms.
- 1Liberty Blue1
- 2Mixed Berry Jam8
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Mixed Berry Jam, Really?
Mixed Berry Jam reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Behr UL100-21 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Mixed Berry Jam
Mixed Berry Jam earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Mixed Berry Jam
At LRV 8, Mixed Berry Jam is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Mixed Berry Jam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr UL100-21 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Deep MaroonSW 72 · Sherwin-Williams | 3.6 | 7 | Color page → |
| Benjamin Moore | Bordeaux Red1365 · Benjamin Moore | 0.9 | 8 | Color page → |
| Valspar | Stoic1010-6 · Valspar | 3.6 | 7.2 | Color page → |
| PPG / Glidden | Chilled WinePPG1045-7 · PPG / Glidden | 2.8 | 8 | Color page → |
| Glidden | Chilled WinePPG1045-7 · Glidden | 2.6 | 8 | Color page → |
| Dutch Boy | Pleasantly Plum347-7DB · Dutch Boy | 3.3 | 8 | Color page → |
Similar Behr Colors
The nearest shades to Mixed Berry Jam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #694451 in HSL space. Pair Mixed Berry Jam with one accent and one neutral — the swatches below are starting points, not final picks.
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