Color spec
| Brand | Behr |
| Name | Fortune |
| SKU | N100-4 |
| Hex | #989EBD |
| RGB | 152, 158, 189 |
| HSL | 230°, 22%, 67% |
| LRV | 35 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Fortune
Fortune sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Fortune is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Fortune within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #989EBD in HSL space. Pair Fortune with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Fortune Equivalents at Other Brands
Matching Fortune from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr N100-4 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Fortune
At Benjamin Moore, the closest color to Fortune is Blue Pearl (1433) — very close at ΔE 3.17, though not an exact twin. It sits at the same lightness (LRV 36 vs 35) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Blue Pearl swatch →
Valspar Equivalent of Fortune
Valspar's nearest match is Sweet Violet (4002-8A), visually identical in normal room light (ΔE 1.06). It sits at the same lightness (LRV 35.7 vs 35) and carries a cool blue undertone, so it substitutes for Fortune without repainting risk. See the full Sweet Violet swatch →
Glidden Equivalent of Fortune
At Glidden, the closest color to Fortune is Exquisite Blue Grey (50BB 33/164) — very close at ΔE 2.38, though not an exact twin. It runs slightly darker (LRV 33 vs 35) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Exquisite Blue Grey swatch →
Dutch Boy Equivalent of Fortune
Dutch Boy has no exact twin of Fortune. The nearest is Neptune's Folly (240-4DB) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 35). Compare large swatches before substituting. See the full Neptune's Folly swatch →
Dunn-Edwards Equivalent of Fortune
The closest Dunn-Edwards equivalent of Fortune is Midnight Blush (DE5913). At ΔE 0.84 the two are indistinguishable on a wall — it carries the same cool blue undertone and runs slightly darker (LRV 33 vs 35). If Dunn-Edwards is your counter, order Midnight Blush and you'll get the same color. See the full Midnight Blush swatch →
Diamond Vogel Equivalent of Fortune
Diamond Vogel has no exact twin of Fortune. The nearest is Lavender Spectacle (1283) at ΔE 4.4 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 32 vs 35). Compare large swatches before substituting. See the full Lavender Spectacle swatch →
Hirshfield's Equivalent of Fortune
Hirshfield's has no exact twin of Fortune. The nearest is Butterfly Bush (1282) at ΔE 3.69 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 35). Compare large swatches before substituting. See the full Butterfly Bush swatch →
Kompozit Equivalent of Fortune
Kompozit has no exact twin of Fortune. The nearest is Butterfly Bush (1282) at ΔE 3.69 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 37 vs 35). Compare large swatches before substituting. See the full Butterfly Bush swatch →