Color guide · Behr · Gray

Heather Plume

PPU17-13 · #A3959A · LRV 32 · warm magenta tone

PPU17-13 · #A3959A · LRV 32 — warm magenta tone, mid-tone — versatile but shifts visibly with light.

Heather PlumeBehr · PPU17-13
The color, edge to edge.Use your own photo →
Heather Plume
BEHR · PPU17-13 · #A3959A
Brand · codeBehrPPU17-13 · all Behr grays
LRV32Mid-tone — versatile but shifts visibly with light.
Undertonewarm magenta tone
FamilyGray
Hex · RGB · HSL#A3959A · 163, 149, 154 · 339°, 7%, 61%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Black Fox7
  2. 2Pewter Green12
  3. 3Heather Plume32
  4. 4Stardew43
  5. 5Palladian Blue60
Undertone and depth

What Color Is Heather Plume, Really?

Heather Plume reads as a warm magenta tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr PPU17-13 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Heather Plume

Heather Plume is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.

Light by light

How Lighting Changes Heather Plume

Heather Plume sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Heather Plume are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr PPU17-13 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Heather Plume within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Heather Plume · 7.3 : 1 · passes AA and AAAWhite text on Heather Plume · 2.9 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #A3959A in HSL space. Pair Heather Plume with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#A3959A + #95A39E
TRIADIC
#A3959A · #9AA395 · #959AA3
ANALOGOUS
#A395A1 · #A3959A · #A39795

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Jessica Williams

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