Color spec
| Brand | Behr |
| Name | Fortune Red |
| SKU | BIC-48 |
| Hex | #AF324A |
| RGB | 175, 50, 74 |
| HSL | 348°, 56%, 44% |
| LRV | 12 |
| Undertone | warm red tone |
| Family | Red |
About Behr Fortune Red
With an LRV of 12, Fortune Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Fortune Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Fortune Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AF324A in HSL space. Pair Fortune Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Fortune Red Equivalents at Other Brands
Matching Fortune Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BIC-48 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Fortune Red
At Sherwin-Williams, the closest color to Fortune Red is Cherries Jubilee (SW 6862) — very close at ΔE 2.11, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cherries Jubilee swatch →
Benjamin Moore Equivalent of Fortune Red
Benjamin Moore's nearest match is Fuchsine (1343), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Fortune Red without repainting risk. See the full Fuchsine swatch →
Valspar Equivalent of Fortune Red
The closest Valspar equivalent of Fortune Red is Fire-Breathing Dragon (8001-6G). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11 vs 12). If Valspar is your counter, order Fire-Breathing Dragon and you'll get the same color. See the full Fire-Breathing Dragon swatch →
PPG / Glidden Equivalent of Fortune Red
At PPG / Glidden, the closest color to Fortune Red is Red Licorice (PPG1186-7) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Licorice swatch →
Glidden Equivalent of Fortune Red
At Glidden, the closest color to Fortune Red is Cherries Jubilee (84RR 13/471) — very close at ΔE 2.09, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cherries Jubilee swatch →
Dutch Boy Equivalent of Fortune Red
Dutch Boy's nearest match is Rumba Red (103-7DB), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone, so it substitutes for Fortune Red without repainting risk. See the full Rumba Red swatch →
Dunn-Edwards Equivalent of Fortune Red
Dunn-Edwards's nearest match is Roses are Red (DET428), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone, so it substitutes for Fortune Red without repainting risk. See the full Roses are Red swatch →
Farrow & Ball Equivalent of Fortune Red
Farrow & Ball has no exact twin of Fortune Red. The nearest is Rectory Red (NO. 217) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Fortune Red
At Diamond Vogel, the closest color to Fortune Red is Romeo O Romeo (1145) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romeo O Romeo swatch →
Hirshfield's Equivalent of Fortune Red
Hirshfield's has no exact twin of Fortune Red. The nearest is Obsession (1130) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 12). Compare large swatches before substituting. See the full Obsession swatch →
Annie Sloan Equivalent of Fortune Red
At Annie Sloan, the closest color to Fortune Red is Emperors Silk (EMPERORS SILK) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Emperors Silk swatch →
Kompozit Equivalent of Fortune Red
Kompozit has no exact twin of Fortune Red. The nearest is Obsession (1130) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Obsession swatch →