Behr Fortune Red#AF324A · LRV 12
Fortune Red reads as a red / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Behr BIC-48 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Behr |
| Name | Fortune Red |
| SKU | BIC-48 |
| Hex | #AF324A |
| RGB | 175, 50, 74 |
| HSL | 348°, 56%, 44% |
| LRV | 12 |
| Undertone | red / warm |
| Family | Red |
About Behr Fortune Red
With an LRV of 12, Fortune Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Fortune Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Valspar
Benjamin Moore
Sherwin-Williams
PPG / Glidden
Farrow & Ball
Dunn-Edwards
Magnolia Home
Backdrop
Clare
Similar Behr colors
closest in the Behr deckThe nearest shades to Fortune Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AF324A in HSL space. Pair Fortune Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.