Color spec
| Brand | Benjamin Moore |
| Name | Fuchsine |
| SKU | 1343 |
| Hex | #AD364E |
| RGB | 173, 54, 78 |
| HSL | 348°, 52%, 45% |
| LRV | 12 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Fuchsine
With an LRV of 12, Fuchsine is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Fuchsine works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Fuchsine within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AD364E in HSL space. Pair Fuchsine with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Fuchsine Equivalents at Other Brands
Matching Fuchsine from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1343 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Fuchsine
Sherwin-Williams's nearest match is Cherries Jubilee (SW 6862), visually identical in normal room light (ΔE 1.12). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Fuchsine without repainting risk. See the full Cherries Jubilee swatch →
Behr Equivalent of Fuchsine
Behr's nearest match is Fortune Red (BIC-48), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Fuchsine without repainting risk. See the full Fortune Red swatch →
Valspar Equivalent of Fuchsine
Valspar's nearest match is Fire-Breathing Dragon (8001-6G), visually identical in normal room light (ΔE 1.5). It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone, so it substitutes for Fuchsine without repainting risk. See the full Fire-Breathing Dragon swatch →
PPG / Glidden Equivalent of Fuchsine
At PPG / Glidden, the closest color to Fuchsine is Red Licorice (PPG1186-7) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Licorice swatch →
Glidden Equivalent of Fuchsine
At Glidden, the closest color to Fuchsine is Red Licorice (PPG1186-7) — very close at ΔE 2.26, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Licorice swatch →
Dutch Boy Equivalent of Fuchsine
At Dutch Boy, the closest color to Fuchsine is Rumba Red (103-7DB) — very close at ΔE 2.62, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rumba Red swatch →
Dunn-Edwards Equivalent of Fuchsine
At Dunn-Edwards, the closest color to Fuchsine is Roses are Red (DET428) — very close at ΔE 2.47, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Roses are Red swatch →
Farrow & Ball Equivalent of Fuchsine
At Farrow & Ball, the closest color to Fuchsine is Rectory Red (NO. 217) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Fuchsine
At Diamond Vogel, the closest color to Fuchsine is Romeo O Romeo (1145) — very close at ΔE 2.39, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romeo O Romeo swatch →
Hirshfield's Equivalent of Fuchsine
At Hirshfield's, the closest color to Fuchsine is Obsession (1130) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Obsession swatch →
C2 Paint Equivalent of Fuchsine
C2 Paint has no exact twin of Fuchsine. The nearest is Plum Tomato (BD61) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 14 vs 12). Compare large swatches before substituting. See the full Plum Tomato swatch →
Annie Sloan Equivalent of Fuchsine
At Annie Sloan, the closest color to Fuchsine is Emperors Silk (EMPERORS SILK) — very close at ΔE 3.31, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Emperors Silk swatch →
Kompozit Equivalent of Fuchsine
At Kompozit, the closest color to Fuchsine is Obsession (1130) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Obsession swatch →