Color spec
| Brand | Behr |
| Name | Geranium |
| SKU | UL100-7 |
| Hex | #A23640 |
| RGB | 162, 54, 64 |
| HSL | 354°, 50%, 42% |
| LRV | 11 |
| Undertone | warm red tone |
| Family | Red |
About Behr Geranium
With an LRV of 11, Geranium is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Geranium works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Backdrop
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Geranium within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A23640 in HSL space. Pair Geranium with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Geranium Equivalents at Other Brands
Matching Geranium from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr UL100-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Geranium
Sherwin-Williams's nearest match is Poinsettia (SW 6594), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone, so it substitutes for Geranium without repainting risk. See the full Poinsettia swatch →
Benjamin Moore Equivalent of Geranium
Benjamin Moore's nearest match is Lyons Red (CC-68), visually identical in normal room light (ΔE 1.03). It runs slightly lighter (LRV 13 vs 11) and carries a warm red undertone, so it substitutes for Geranium without repainting risk. See the full Lyons Red swatch →
Valspar Equivalent of Geranium
Valspar's nearest match is Mad About You (P003), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 10.6 vs 11) and carries a warm red undertone, so it substitutes for Geranium without repainting risk. See the full Mad About You swatch →
PPG / Glidden Equivalent of Geranium
At PPG / Glidden, the closest color to Geranium is Blaze (PPG13-16) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Blaze swatch →
Glidden Equivalent of Geranium
Glidden's nearest match is Rapture Red (07YR 10/489), visually identical in normal room light (ΔE 1.72). It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone, so it substitutes for Geranium without repainting risk. See the full Rapture Red swatch →
Dutch Boy Equivalent of Geranium
Dutch Boy's nearest match is Santa Rosa Red (204-7DB), visually identical in normal room light (ΔE 1.25). It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone, so it substitutes for Geranium without repainting risk. See the full Santa Rosa Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Geranium
At HGTV Home by Sherwin-Williams, the closest color to Geranium is Show Stopper (HGSW 1052) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Show Stopper swatch →
Dunn-Edwards Equivalent of Geranium
Dunn-Edwards's nearest match is Vintage Red (DET427), visually identical in normal room light (ΔE 1.05). It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone, so it substitutes for Geranium without repainting risk. See the full Vintage Red swatch →
Farrow & Ball Equivalent of Geranium
At Farrow & Ball, the closest color to Geranium is Rectory Red (NO. 217) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Geranium
At Diamond Vogel, the closest color to Geranium is Velvet Cake (1124) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velvet Cake swatch →
Hirshfield's Equivalent of Geranium
At Hirshfield's, the closest color to Geranium is Siren (1117) — very close at ΔE 3.06, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Siren swatch →
C2 Paint Equivalent of Geranium
At C2 Paint, the closest color to Geranium is Canadian Flag (C2-521) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Canadian Flag swatch →
Annie Sloan Equivalent of Geranium
At Annie Sloan, the closest color to Geranium is Emperors Silk (EMPERORS SILK) — very close at ΔE 3.39, though not an exact twin. It runs slightly lighter (LRV 13 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Emperors Silk swatch →
Backdrop Equivalent of Geranium
Backdrop has no exact twin of Geranium. The nearest is Punk Rock (BD-PR) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 11). Compare large swatches before substituting. See the full Punk Rock swatch →
Kompozit Equivalent of Geranium
At Kompozit, the closest color to Geranium is Siren (1117) — very close at ΔE 3.06, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Siren swatch →