Color spec
| Brand | Behr |
| Name | Fiery Red |
| SKU | 180B-6 |
| Hex | #E93241 |
| RGB | 233, 50, 65 |
| HSL | 355°, 81%, 55% |
| LRV | 20 |
| Undertone | warm red tone |
| Family | Red |
About Behr Fiery Red
With an LRV of 20, Fiery Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Fiery Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Benjamin Moore
Glidden
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Fiery Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E93241 in HSL space. Pair Fiery Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Fiery Red Equivalents at Other Brands
Matching Fiery Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 180B-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Fiery Red
At Benjamin Moore, the closest color to Fiery Red is Bull's Eye Red (2002-20) — very close at ΔE 3.37, though not an exact twin. It sits at the same lightness (LRV 19 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bull's Eye Red swatch →
Glidden Equivalent of Fiery Red
Glidden has no exact twin of Fiery Red. The nearest is Old Glory Red (16YR 18/587) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 18 vs 20). Compare large swatches before substituting. See the full Old Glory Red swatch →
Dunn-Edwards Equivalent of Fiery Red
At Dunn-Edwards, the closest color to Fiery Red is Strawberry Jam (DE5076) — very close at ΔE 3.44, though not an exact twin. It sits at the same lightness (LRV 21 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Strawberry Jam swatch →
Diamond Vogel Equivalent of Fiery Red
Diamond Vogel has no exact twin of Fiery Red. The nearest is Endless Possibilities (1081) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 22 vs 20). Compare large swatches before substituting. See the full Endless Possibilities swatch →
Hirshfield's Equivalent of Fiery Red
Hirshfield's has no exact twin of Fiery Red. The nearest is Endless Possibilities (1081) at ΔE 3.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 21 vs 20). Compare large swatches before substituting. See the full Endless Possibilities swatch →
Kompozit Equivalent of Fiery Red
Kompozit has no exact twin of Fiery Red. The nearest is Endless Possibilities (1081) at ΔE 3.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 20). Compare large swatches before substituting. See the full Endless Possibilities swatch →