Color spec
| Brand | Behr |
| Name | Fire Island |
| SKU | 190B-7 |
| Hex | #E32718 |
| RGB | 227, 39, 24 |
| HSL | 4°, 81%, 49% |
| LRV | 18 |
| Undertone | warm red tone |
| Family | Red |
About Behr Fire Island
With an LRV of 18, Fire Island is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Fire Island works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
2 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Benjamin Moore
Valspar
Similar Behr colors
closest in the Behr deckThe nearest shades to Fire Island within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E32718 in HSL space. Pair Fire Island with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Fire Island Equivalents at Other Brands
Matching Fire Island from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 190B-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Fire Island
At Benjamin Moore, the closest color to Fire Island is Orange (2011-10) — very close at ΔE 3.24, though not an exact twin. It runs slightly lighter (LRV 20 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Orange swatch →
Valspar Equivalent of Fire Island
At Valspar, the closest color to Fire Island is Scarlet Sun (1011-1) — very close at ΔE 3.11, though not an exact twin. It sits at the same lightness (LRV 17.8 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Scarlet Sun swatch →