Color guide · Dunn-Edwards · Red

Strawberry Jam

DE5076 · #E34B50 · LRV 21 · warm red tone

DE5076 · #E34B50 · LRV 21 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Strawberry JamDunn-Edwards · DE5076
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Strawberry Jam
DUNN-EDWARDS · DE5076 · #E34B50
Brand · codeDunn-EdwardsDE5076 · all Dunn-Edwards reds
LRV21Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#E34B50 · 227, 75, 80 · 358°, 73%, 59%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rumors8
  2. 2Million Dollar Red13
  3. 3Strawberry Jam21
  4. 4Rejuvenate30
  5. 5Tangerine Dream36
Undertone and depth

What Color Is Strawberry Jam, Really?

Strawberry Jam reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Dunn-Edwards DE5076 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Strawberry Jam

Strawberry Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Strawberry Jam

With an LRV of 21, Strawberry Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Strawberry Jam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Dunn-Edwards DE5076 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Dunn-Edwards Colors

The nearest shades to Strawberry Jam within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Strawberry Jam · 5.4 : 1 · passes AAWhite text on Strawberry Jam · 3.9 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #E34B50 in HSL space. Pair Strawberry Jam with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#E34B50 + #4BE3DE
TRIADIC
#E34B50 · #50E34B · #4B50E3
ANALOGOUS
#E34B9C · #E34B50 · #E3924B

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Jessica Williams

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