Color spec
| Brand | Behr |
| Name | Chocolate Sparkle |
| SKU | 770B-7 |
| Hex | #503A31 |
| RGB | 80, 58, 49 |
| HSL | 17°, 24%, 25% |
| LRV | 5 |
| Undertone | warm red tone |
| Family | Brown |
About Behr Chocolate Sparkle
At LRV 5, Chocolate Sparkle is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Chocolate Sparkle earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Dutch Boy
HGTV Home by Sherwin-Williams
Hirshfield's
Backdrop
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Chocolate Sparkle within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #503A31 in HSL space. Pair Chocolate Sparkle with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Chocolate Sparkle Equivalents at Other Brands
Matching Chocolate Sparkle from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 770B-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Chocolate Sparkle
Sherwin-Williams's nearest match is Turkish Coffee (SW 6076), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 5 vs 5) and carries a warm red undertone, so it substitutes for Chocolate Sparkle without repainting risk. See the full Turkish Coffee swatch →
Benjamin Moore Equivalent of Chocolate Sparkle
The closest Benjamin Moore equivalent of Chocolate Sparkle is Tudor Brown (HC-185). At ΔE 0.82 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 6 vs 5). If Benjamin Moore is your counter, order Tudor Brown and you'll get the same color. See the full Tudor Brown swatch →
Valspar Equivalent of Chocolate Sparkle
The closest Valspar equivalent of Chocolate Sparkle is Lava Cake (T595). At ΔE 0.65 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 5.1 vs 5). If Valspar is your counter, order Lava Cake and you'll get the same color. See the full Lava Cake swatch →
Dutch Boy Equivalent of Chocolate Sparkle
Dutch Boy's nearest match is Parkwood (404-7DB), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 5 vs 5) and carries a warm red undertone, so it substitutes for Chocolate Sparkle without repainting risk. See the full Parkwood swatch →
HGTV Home by Sherwin-Williams Equivalent of Chocolate Sparkle
HGTV Home by Sherwin-Williams's nearest match is Turkish Coffee (HGSW 2491), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 5 vs 5) and carries a warm red undertone, so it substitutes for Chocolate Sparkle without repainting risk. See the full Turkish Coffee swatch →
Hirshfield's Equivalent of Chocolate Sparkle
Hirshfield's has no exact twin of Chocolate Sparkle. The nearest is Film Noir (0144) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Film Noir swatch →
Kompozit Equivalent of Chocolate Sparkle
Kompozit has no exact twin of Chocolate Sparkle. The nearest is Film Noir (0144) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Film Noir swatch →