Color spec
| Brand | Behr |
| Name | Chocolate Coco |
| SKU | S-G-760 |
| Hex | #4E3931 |
| RGB | 78, 57, 49 |
| HSL | 17°, 23%, 25% |
| LRV | 5 |
| Undertone | warm red tone |
| Family | Brown |
About Behr Chocolate Coco
At LRV 5, Chocolate Coco is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Chocolate Coco earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Dutch Boy
HGTV Home by Sherwin-Williams
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Chocolate Coco within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4E3931 in HSL space. Pair Chocolate Coco with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Chocolate Coco Equivalents at Other Brands
Matching Chocolate Coco from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S-G-760 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Chocolate Coco
The closest Sherwin-Williams equivalent of Chocolate Coco is Turkish Coffee (SW 6076). At ΔE 0.83 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 5 vs 5). If Sherwin-Williams is your counter, order Turkish Coffee and you'll get the same color. See the full Turkish Coffee swatch →
Benjamin Moore Equivalent of Chocolate Coco
Benjamin Moore's nearest match is Tudor Brown (HC-185), visually identical in normal room light (ΔE 1.14). It sits at the same lightness (LRV 6 vs 5) and carries a warm red undertone, so it substitutes for Chocolate Coco without repainting risk. See the full Tudor Brown swatch →
Valspar Equivalent of Chocolate Coco
At Valspar, the closest color to Chocolate Coco is Ragtop (M131) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 4.8 vs 5) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ragtop swatch →
Dutch Boy Equivalent of Chocolate Coco
The closest Dutch Boy equivalent of Chocolate Coco is Parkwood (404-7DB). At ΔE 0.83 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 5 vs 5). If Dutch Boy is your counter, order Parkwood and you'll get the same color. See the full Parkwood swatch →
HGTV Home by Sherwin-Williams Equivalent of Chocolate Coco
The closest HGTV Home by Sherwin-Williams equivalent of Chocolate Coco is Turkish Coffee (HGSW 2491). At ΔE 0.83 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 5 vs 5). If HGTV Home by Sherwin-Williams is your counter, order Turkish Coffee and you'll get the same color. See the full Turkish Coffee swatch →
Farrow & Ball Equivalent of Chocolate Coco
Farrow & Ball has no exact twin of Chocolate Coco. The nearest is Cola (NO. 9918) at ΔE 4.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Cola swatch →
Hirshfield's Equivalent of Chocolate Coco
At Hirshfield's, the closest color to Chocolate Coco is Film Noir (0144) — very close at ΔE 3.32, though not an exact twin. It sits at the same lightness (LRV 6 vs 5) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Film Noir swatch →
Kompozit Equivalent of Chocolate Coco
At Kompozit, the closest color to Chocolate Coco is Film Noir (0144) — very close at ΔE 3.32, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Film Noir swatch →