Color spec
| Brand | Farrow & Ball |
| Name | Cola |
| SKU | No. 9918 |
| Hex | #4D403D |
| RGB | 77, 64, 61 |
| HSL | 11°, 12%, 27% |
| LRV | 6 |
| Undertone | warm red tone |
| Family | Neutral |
About Farrow & Ball Cola
At LRV 6, Cola is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Cola earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Farrow & Ball colors
closest in the Farrow & Ball deckThe nearest shades to Cola within Farrow & Ball's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4D403D in HSL space. Pair Cola with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Farrow & Ball Cola Equivalents at Other Brands
Matching Cola from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Farrow & Ball No. 9918 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cola
Sherwin-Williams has no exact twin of Cola. The nearest is Sealskin (SW 7675) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Sealskin swatch →
Behr Equivalent of Cola
Behr's nearest match is Sweet Molasses (PPU5-20), visually identical in normal room light (ΔE 1.65). It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone, so it substitutes for Cola without repainting risk. See the full Sweet Molasses swatch →
Benjamin Moore Equivalent of Cola
Benjamin Moore's nearest match is Tucker Chocolate (CW-175), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone, so it substitutes for Cola without repainting risk. See the full Tucker Chocolate swatch →
Valspar Equivalent of Cola
At Valspar, the closest color to Cola is Burnt Tile (6011-2) — very close at ΔE 2.98, though not an exact twin. It sits at the same lightness (LRV 5.2 vs 6) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Burnt Tile swatch →
PPG / Glidden Equivalent of Cola
PPG / Glidden has no exact twin of Cola. The nearest is Phantom Mist (PPG1002-7) at ΔE 4.59 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Phantom Mist swatch →
Glidden Equivalent of Cola
At Glidden, the closest color to Cola is Western Charcoal (50YR 06/041) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Western Charcoal swatch →
Dutch Boy Equivalent of Cola
Dutch Boy has no exact twin of Cola. The nearest is Charcoal Brick (405-7DB) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Charcoal Brick swatch →
HGTV Home by Sherwin-Williams Equivalent of Cola
HGTV Home by Sherwin-Williams has no exact twin of Cola. The nearest is Sealskin (HGSW 2451) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Sealskin swatch →
Dunn-Edwards Equivalent of Cola
At Dunn-Edwards, the closest color to Cola is Double Fudge (DEBN44) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Double Fudge swatch →
Magnolia Home Equivalent of Cola
At Magnolia Home, the closest color to Cola is Pecan Grove (JG-149) — very close at ΔE 3.12, though not an exact twin. It sits at the same lightness (LRV 7 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pecan Grove swatch →
Diamond Vogel Equivalent of Cola
Diamond Vogel's nearest match is Canton Court (H142), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone, so it substitutes for Cola without repainting risk. See the full Canton Court swatch →
Hirshfield's Equivalent of Cola
Hirshfield's's nearest match is Chocolate (H0142), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone, so it substitutes for Cola without repainting risk. See the full Chocolate swatch →
Rodda Equivalent of Cola
At Rodda, the closest color to Cola is Chocolate Raspberry (CA216) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Raspberry swatch →
C2 Paint Equivalent of Cola
C2 Paint has no exact twin of Cola. The nearest is Twilight Zone (C2-821) at ΔE 3.64 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Twilight Zone swatch →
Kompozit Equivalent of Cola
At Kompozit, the closest color to Cola is Evermore (0557) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Evermore swatch →