Berry Brown
PPU24-02 · #544F4C · LRV 8 — warm red-orange tone, very dark — reads black in most rooms.
- 1Berry Brown8
- 2Kendall Charcoal15
- 3Retreat21
What Color Is Berry Brown, Really?
Berry Brown reads as a warm red-orange tone — very dark — reads black in most rooms. The notes below cover how Behr PPU24-02 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Berry Brown
Berry Brown earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
How Lighting Changes Berry Brown
At LRV 8, Berry Brown is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Berry Brown are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr PPU24-02 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Urbane BronzeSW 7048 · Sherwin-Williams | 2.1 | 8 | Color page → |
| Benjamin Moore | SilhouetteAF-655 · Benjamin Moore | 1.2 | 10 | Color page → |
| Valspar | Bittersweet Molasses8005-12G · Valspar | 2.6 | 8 | Color page → |
| PPG / Glidden | LicoricePPG1009-7 · PPG / Glidden | 5.0 | 8 | Color page → |
| Glidden | Grey Metal00NN 10/000 · Glidden | 3.0 | 10 | Color page → |
| HGTV Home by Sherwin-Williams | Urbane BronzeHGSW 3481 · HGTV Home by Sherwin-Williams | 2.1 | 8 | Color page → |
Similar Behr Colors
The nearest shades to Berry Brown within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #544F4C in HSL space. Pair Berry Brown with one accent and one neutral — the swatches below are starting points, not final picks.
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