Clare white paint colors

Clare keeps a tight, edited collection, and its white family follows the same idea: ten whites that each do a clear job instead of ten that look the same. Across this slice the colors run from soft and bright to warm and grounded, so you are choosing a mood, not just a shade of paint.

Whipped is Clare's all-time bestseller and a smart pick for north-facing rooms that get cool, indirect light. Snow Day and Fresh Kicks read crisper and cleaner, while Like Buttah leans warm and creamy. That spread means you can find a white that flatters your room instead of fighting it.

LRV (light reflectance value) tells you how much light a color bounces back, from 0 (black) to 100 (pure white). In Clare's white slice the numbers run from 95 at the brightest down to 77 at the softest, so the LRV is your fastest way to compare them. Higher LRV whites like Snow Day and Whipped (both 95) and Fresh Kicks (94) keep a room feeling open and airy.

Drop into the 80s and the whites get cozier and more forgiving. Classic sits at 82, Like Buttah at 80, and Penthouse at 79, the softest in this group. If a bright white feels too stark in your space, step down a few points of LRV and the room warms up without looking like a different color.

Match the white to the light the room actually gets. Whipped earns its reputation in north-facing rooms because it holds up in cool light where many whites turn gray or flat. For sunny, south-facing spaces, the very bright whites like Snow Day or Fresh Kicks stay clean without going yellow.

Lower-LRV whites do their best work where you want comfort over crispness. Like Buttah and Penthouse suit bedrooms, dining rooms, and cozy living spaces, and they pair well with wood and warm metals. Timeless at 91 is a flexible middle ground for open-plan main floors that move through different light all day.

Clare sells three finishes that map cleanly to a room: Perfect Eggshell for walls, Subtle Semi-Gloss for trim and doors, and a flat Ceiling paint. A common, low-risk approach is one white on the walls and a brighter white on the trim, for example a softer wall like Classic against crisp trim in Snow Day. Keeping both whites in the same family avoids the muddy clash you get when undertones disagree.

Whites also work as the quiet backdrop for Clare's known statement colors. The moody green Current Mood, the sage Money Moves, or Headspace all read stronger against a clean white wall or trim. If you want contrast in one room, let the white carry the walls and trim and bring color in through a door, an accent wall, or cabinetry.

Clare is direct-to-consumer, so you buy these whites at clare.com rather than at a store shelf. You can order peel-and-stick swatches shipped to your door to test the color on your own wall, then order paint that ships in 1 to 2 days. Walls and trim run $54 a gallon and ceiling or primer runs $42, the paint is zero-VOC and GREENGUARD Gold certified, and every can is mixed to order rather than pulled pre-made.

Because paint is mixed to order, you are not locked into one brand's shelf. If you already love a white from another US line, use LRV as the bridge: an 88-LRV white like Wing It will sit close to other brands' soft whites in that range, and a paint counter can mix a close tint match from a swatch or formula. The same works with the featured Kompozit deck, where matching the LRV and undertone of a Clare white like Whipped or Timeless gets you a comparable shade mixed on demand.