Color spec
| Brand | Valspar |
| Name | Ooh La La |
| SKU | P039 |
| Hex | #E0C6D8 |
| RGB | 224, 198, 216 |
| HSL | 318°, 30%, 83% |
| LRV | 61.1 |
| Undertone | warm magenta tone |
| Family | Purple |
About Valspar Ooh La La
At LRV 61.1, Ooh La La is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Ooh La La is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Ooh La La within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E0C6D8 in HSL space. Pair Ooh La La with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Ooh La La Equivalents at Other Brands
Matching Ooh La La from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar P039 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Ooh La La
At Sherwin-Williams, the closest color to Ooh La La is Euphoric Lilac (SW 6835) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 61 vs 61.1) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Euphoric Lilac swatch →
Behr Equivalent of Ooh La La
At Behr, the closest color to Ooh La La is Fairview Taupe (130E-2) — very close at ΔE 2.83, though not an exact twin. It runs slightly lighter (LRV 63 vs 61.1) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fairview Taupe swatch →
Benjamin Moore Equivalent of Ooh La La
Benjamin Moore's nearest match is Baby's Mittens (1368), visually identical in normal room light (ΔE 1.32). It sits at the same lightness (LRV 60 vs 61.1) and carries a warm magenta undertone, so it substitutes for Ooh La La without repainting risk. See the full Baby's Mittens swatch →
PPG / Glidden Equivalent of Ooh La La
At PPG / Glidden, the closest color to Ooh La La is Pale Mauve (PPG1178-3) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 62 vs 61.1) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pale Mauve swatch →
Glidden Equivalent of Ooh La La
At Glidden, the closest color to Ooh La La is Pale Mauve (PPG1178-3) — very close at ΔE 3.06, though not an exact twin. It sits at the same lightness (LRV 62 vs 61.1) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pale Mauve swatch →
Dutch Boy Equivalent of Ooh La La
Dutch Boy has no exact twin of Ooh La La. The nearest is Sleepy Purple (144-3DB) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 62 vs 61.1). Compare large swatches before substituting. See the full Sleepy Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Ooh La La
At HGTV Home by Sherwin-Williams, the closest color to Ooh La La is Euphoric Lilac (HGSW 1436) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 61 vs 61.1) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Euphoric Lilac swatch →
Farrow & Ball Equivalent of Ooh La La
Farrow & Ball has no exact twin of Ooh La La. The nearest is Sugared Almond (NO. 9913) at ΔE 4.01 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 55 vs 61.1). Compare large swatches before substituting. See the full Sugared Almond swatch →
Diamond Vogel Equivalent of Ooh La La
The closest Diamond Vogel equivalent of Ooh La La is Marvelous Magic (1168). At ΔE 0.79 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 61 vs 61.1). If Diamond Vogel is your counter, order Marvelous Magic and you'll get the same color. See the full Marvelous Magic swatch →
Hirshfield's Equivalent of Ooh La La
The closest Hirshfield's equivalent of Ooh La La is Marvelous Magic (1168). At ΔE 0.79 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 61 vs 61.1). If Hirshfield's is your counter, order Marvelous Magic and you'll get the same color. See the full Marvelous Magic swatch →
C2 Paint Equivalent of Ooh La La
C2 Paint has no exact twin of Ooh La La. The nearest is Belle's Nose (BD50) at ΔE 4.22 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 65 vs 61.1). Compare large swatches before substituting. See the full Belle's Nose swatch →
Kompozit Equivalent of Ooh La La
The closest Kompozit equivalent of Ooh La La is Marvelous Magic (1168). At ΔE 0.79 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 61 vs 61.1). If Kompozit is your counter, order Marvelous Magic and you'll get the same color. See the full Marvelous Magic swatch →